THMICR1 - Unit 3: Lodging Sector (Part 2) Learning Outcomes

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What is the primary benefit of franchising in the hospitality industry?

It allows hotel owners to operate under a well-known brand name. (correct)
It provides hotels with a referral association to attract more customers.
It enables hotels to share a centralized reservation system and common branding.
It allows businesses to grow more quickly using their own financing.

Which hotel chain is considered the world's largest franchisor?

Howard Johnson
Ritz-Carlton
Holiday Inns
Marriott (correct)

What is the primary purpose of a referral association in the hotel industry?

To provide hotels with a preferred network of partner properties.
To enable hotels to share a centralized reservation system and common branding. (correct)
To facilitate the franchising of hotel properties.
To allow hotel owners to operate under a well-known brand name.

Which hotel chain is known for its extensive franchising strategy?

Holiday Inns (B) Signup and view all the answers

What was the first hotel to start franchising its name in the United States?

Ritz Development Company (D) Signup and view all the answers

Which hotel company is known for its diverse portfolio of brands?

Marriott (A) Signup and view all the answers

What is the main function of the Front Desk in a hotel's Rooms Division?

To look after the registration of hotel guests and serve as the communication and information center (A) Signup and view all the answers

What is the practice of 'upselling' in a hotel's Front Office?

Offering guests a larger room, higher floor, or better view for an additional charge (A) Signup and view all the answers

What is the main purpose of a hotel's property management system (PMS) and point-of-sale (POS) systems?

To maintain balanced guest accounts and track all charges from various departments (D) Signup and view all the answers

Which of the following is NOT a main functional department in a hotel's organizational structure?

Procurement (D) Signup and view all the answers

What is the purpose of 'down-selling' in a hotel's Front Office?

To narrow down customers' expectations and suggest options that better fit their needs and desires (C) Signup and view all the answers

What is the main role of the Front Desk in creating a first impression for hotel guests?

To handle guest registration and serve as the communication and information center (B) Signup and view all the answers

What type of support services does Preferred Hotels and Resorts Worldwide provide to its member hotels?

Marketing support services and a reservation system (C) Signup and view all the answers

Which statement about hotel management contracts is true?

Management companies partner with developers lacking operational desire or ability. (D) Signup and view all the answers

What is a key function of the Executive Committee in a hotel?

Making decisions affecting the hotel (A) Signup and view all the answers

How do referral organizations differ from franchise agreements in terms of size and appearance standards?

Franchise agreements have less stringent standards. (D) Signup and view all the answers

What is a common feature of referral organizations in terms of booking incentives?

Being part of central reservations systems (C) Signup and view all the answers

Why have hotel companies increasingly opted for management contracts in recent years?

Because of the need for less capital investment (B) Signup and view all the answers