THMICR1 - Unit 3: Lodging Sector (Part 2) Learning Outcomes

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Questions and Answers

What is the primary benefit of franchising in the hospitality industry?

  • It allows hotel owners to operate under a well-known brand name. (correct)
  • It provides hotels with a referral association to attract more customers.
  • It enables hotels to share a centralized reservation system and common branding.
  • It allows businesses to grow more quickly using their own financing.

Which hotel chain is considered the world's largest franchisor?

  • Howard Johnson
  • Ritz-Carlton
  • Holiday Inns
  • Marriott (correct)

What is the primary purpose of a referral association in the hotel industry?

  • To provide hotels with a preferred network of partner properties.
  • To enable hotels to share a centralized reservation system and common branding. (correct)
  • To facilitate the franchising of hotel properties.
  • To allow hotel owners to operate under a well-known brand name.

Which hotel chain is known for its extensive franchising strategy?

<p>Holiday Inns (B)</p> Signup and view all the answers

What was the first hotel to start franchising its name in the United States?

<p>Ritz Development Company (D)</p> Signup and view all the answers

Which hotel company is known for its diverse portfolio of brands?

<p>Marriott (A)</p> Signup and view all the answers

What is the main function of the Front Desk in a hotel's Rooms Division?

<p>To look after the registration of hotel guests and serve as the communication and information center (A)</p> Signup and view all the answers

What is the practice of 'upselling' in a hotel's Front Office?

<p>Offering guests a larger room, higher floor, or better view for an additional charge (A)</p> Signup and view all the answers

What is the main purpose of a hotel's property management system (PMS) and point-of-sale (POS) systems?

<p>To maintain balanced guest accounts and track all charges from various departments (D)</p> Signup and view all the answers

Which of the following is NOT a main functional department in a hotel's organizational structure?

<p>Procurement (D)</p> Signup and view all the answers

What is the purpose of 'down-selling' in a hotel's Front Office?

<p>To narrow down customers' expectations and suggest options that better fit their needs and desires (C)</p> Signup and view all the answers

What is the main role of the Front Desk in creating a first impression for hotel guests?

<p>To handle guest registration and serve as the communication and information center (B)</p> Signup and view all the answers

What type of support services does Preferred Hotels and Resorts Worldwide provide to its member hotels?

<p>Marketing support services and a reservation system (C)</p> Signup and view all the answers

Which statement about hotel management contracts is true?

<p>Management companies partner with developers lacking operational desire or ability. (D)</p> Signup and view all the answers

What is a key function of the Executive Committee in a hotel?

<p>Making decisions affecting the hotel (A)</p> Signup and view all the answers

How do referral organizations differ from franchise agreements in terms of size and appearance standards?

<p>Franchise agreements have less stringent standards. (D)</p> Signup and view all the answers

What is a common feature of referral organizations in terms of booking incentives?

<p>Being part of central reservations systems (C)</p> Signup and view all the answers

Why have hotel companies increasingly opted for management contracts in recent years?

<p>Because of the need for less capital investment (B)</p> Signup and view all the answers

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