18 Questions
What is the primary benefit of franchising in the hospitality industry?
It allows hotel owners to operate under a well-known brand name.
Which hotel chain is considered the world's largest franchisor?
Marriott
What is the primary purpose of a referral association in the hotel industry?
To enable hotels to share a centralized reservation system and common branding.
Which hotel chain is known for its extensive franchising strategy?
Holiday Inns
What was the first hotel to start franchising its name in the United States?
Ritz Development Company
Which hotel company is known for its diverse portfolio of brands?
Marriott
What is the main function of the Front Desk in a hotel's Rooms Division?
To look after the registration of hotel guests and serve as the communication and information center
What is the practice of 'upselling' in a hotel's Front Office?
Offering guests a larger room, higher floor, or better view for an additional charge
What is the main purpose of a hotel's property management system (PMS) and point-of-sale (POS) systems?
To maintain balanced guest accounts and track all charges from various departments
Which of the following is NOT a main functional department in a hotel's organizational structure?
Procurement
What is the purpose of 'down-selling' in a hotel's Front Office?
To narrow down customers' expectations and suggest options that better fit their needs and desires
What is the main role of the Front Desk in creating a first impression for hotel guests?
To handle guest registration and serve as the communication and information center
What type of support services does Preferred Hotels and Resorts Worldwide provide to its member hotels?
Marketing support services and a reservation system
Which statement about hotel management contracts is true?
Management companies partner with developers lacking operational desire or ability.
What is a key function of the Executive Committee in a hotel?
Making decisions affecting the hotel
How do referral organizations differ from franchise agreements in terms of size and appearance standards?
Franchise agreements have less stringent standards.
What is a common feature of referral organizations in terms of booking incentives?
Being part of central reservations systems
Why have hotel companies increasingly opted for management contracts in recent years?
Because of the need for less capital investment
This quiz covers the learning outcomes from Unit 3 of THMICR1, focusing on topics such as hotel development, ownership, functional departments, organizational charts, trends, and opportunities in hotel operations. Topics include franchising in the hospitality industry and its benefits.
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