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Questions and Answers
Which theory suggests that an individual's self-concept is partially derived from group memberships, and people tend to have a favorable bias towards their own group?
Which theory suggests that an individual's self-concept is partially derived from group memberships, and people tend to have a favorable bias towards their own group?
- Relationship Marketing Theory
- Social Identity Theory (correct)
- Social Exchange Theory
- Customer Equity Theory
Which theory focuses on the exchange of goods, services, and resources between parties in a relationship?
Which theory focuses on the exchange of goods, services, and resources between parties in a relationship?
- Customer Equity Theory
- Social Exchange Theory (correct)
- Service-Dominant Logic (SDL)
- Relationship Marketing Theory
Which theory emphasizes the value of a customer to a business over their lifetime?
Which theory emphasizes the value of a customer to a business over their lifetime?
- Relationship Marketing Theory
- Customer Lifetime Value (CLV) (correct)
- Customer Equity Theory
- Customer Segmentation
Which theory suggests that businesses can build stronger relationships with customers by tapping into their social identity?
Which theory suggests that businesses can build stronger relationships with customers by tapping into their social identity?
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Which theory focuses on dividing customers into distinct groups based on their characteristics and behaviors?
Which theory focuses on dividing customers into distinct groups based on their characteristics and behaviors?
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