Theology of Fundraising in Christianity
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Questions and Answers

What is a key difference between remedial and planned public relations programmes?

  • Planned programmes are typically more expensive than remedial programmes.
  • Remedial programmes are focused on immediate crisis management, while planned programmes are proactive and strategic. (correct)
  • Remedial programmes are only used in non-profit organisations, while planned programmes are for for-profit organisations.
  • Remedial programmes are based on speculation, while planned programmes are based on solid evidence.
  • What is the primary goal of 'fact-finding' in public relations planning?

  • Identifying potential donors and securing their financial contributions.
  • Gathering information about an organization's history and its target audience. (correct)
  • Developing strong relationships with media outlets for positive coverage.
  • Establishing a clear communication strategy to address potential crises.
  • Which of the following is NOT a key aspect considered when establishing public relations objectives?

  • The organization's overall goals and fundraising targets.
  • The opinions held by both the public and the organization's members.
  • The projected return on investment (ROI) from public relations activities. (correct)
  • The specific needs of different public groups and their expectations.
  • How does the public relations department contribute to successful fundraising?

    <p>By ensuring that the potential target audience is aware of the organization's work. (B)</p> Signup and view all the answers

    What is the primary purpose of publicity in the context of public relations?

    <p>To build trust and credibility with the target audience through positive exposure. (C)</p> Signup and view all the answers

    Why is it important for a planned public relations programme to be flexible?

    <p>To address unexpected crises and issues that may arise. (C)</p> Signup and view all the answers

    Which of the following is an example of an objective that aligns with a fundraising department's goal?

    <p>To increase social media engagement by 20% within the next quarter. (C)</p> Signup and view all the answers

    What is the final step in the public relations planning process?

    <p>Analyzing the effectiveness of the public relations activities. (D)</p> Signup and view all the answers

    What is the primary advantage of broad-spectrum fundraising for NGOs?

    <p>It reduces dependency on a single funding source. (A)</p> Signup and view all the answers

    Which factor is crucial for evaluating potential funding sources?

    <p>The donor's ability and history of giving. (D)</p> Signup and view all the answers

    Which of the following is NOT a fundraising method mentioned?

    <p>Corporate sponsorships. (A)</p> Signup and view all the answers

    How should potential donors be evaluated to improve fundraising effectiveness?

    <p>In terms of giving ability, interest, and accessibility. (D)</p> Signup and view all the answers

    What impact do donor directories serve for NGOs?

    <p>They provide information on local and international donors. (B)</p> Signup and view all the answers

    What is a critical step before selecting fundraising methods?

    <p>Evaluating past performance records of fundraising techniques. (A)</p> Signup and view all the answers

    Which statement about missionary organizations is accurate?

    <p>Individuals are typically the largest source of their funding. (D)</p> Signup and view all the answers

    Why is research on potential donors vital for an NGO's fundraising efforts?

    <p>To refine the target market and build prospect files. (D)</p> Signup and view all the answers

    What is the primary purpose of a philosophy statement in an organization?

    <p>To define the organization's fundamental beliefs (A)</p> Signup and view all the answers

    How do Christian organizations typically demonstrate their beliefs?

    <p>Through adherence to guidelines such as the formularies of the Holy Trinity (B)</p> Signup and view all the answers

    Why is it crucial for NGOs to identify their stakeholders?

    <p>To understand whom they serve and who provides financial support (D)</p> Signup and view all the answers

    What should goals developed by an organization be based on?

    <p>Internal and external scanning of relevant issues (A)</p> Signup and view all the answers

    Which characteristic is essential for a clearly written goal?

    <p>It must include specific time frames (A)</p> Signup and view all the answers

    What effect can vague goal-setting have on an NGO?

    <p>It can secure support without inviting criticism (B)</p> Signup and view all the answers

    What is a potential drawback of setting value-laden goals in an NGO?

    <p>They can lead to conflicts in accomplishing objectives (D)</p> Signup and view all the answers

    Which of the following examples would be considered a well-defined goal?

    <p>To evangelize 3000 people within two years (D)</p> Signup and view all the answers

    Which group consists of individuals who were previously supporters of the NGO but are currently not providing support?

    <p>Past donors (A)</p> Signup and view all the answers

    What is the primary benefit of involving board members and volunteers in validating the needs statement?

    <p>It fosters dedication and support for the NGO. (C)</p> Signup and view all the answers

    What is essential in the communication plan to ensure effectiveness?

    <p>Creating a mechanism for feedback. (A)</p> Signup and view all the answers

    What type of donors are characterized by their current active support for the NGO?

    <p>Active present (B)</p> Signup and view all the answers

    Which action is recommended to effectively recruit new donors for an NGO?

    <p>Using face-to-face solicitation by dedicated volunteers. (C)</p> Signup and view all the answers

    In relation to volunteers, what mindset should NGOs maintain for optimal engagement?

    <p>People give their time more willingly than money. (C)</p> Signup and view all the answers

    What outcome should a validated needs statement lead to in an NGO?

    <p>Creation of detailed financial plans and budgets. (A)</p> Signup and view all the answers

    What distinguishes future donors from other categories?

    <p>They are potential supporters who have not yet contributed. (A)</p> Signup and view all the answers

    What is the first step in the strategic planning process?

    <p>Where is the organisation now? (A)</p> Signup and view all the answers

    Who primarily holds the responsibility for strategic planning within an organisation?

    <p>Chief Executive Officer (CEO) (D)</p> Signup and view all the answers

    Which phase of the budgeting process comes last?

    <p>Budget Reaction (B)</p> Signup and view all the answers

    What must be defined before preparing a budget?

    <p>Goals and objectives (A)</p> Signup and view all the answers

    Why is it important for people to be involved in designing a strategic plan?

    <p>To ensure the plan has input from diverse stakeholders (B)</p> Signup and view all the answers

    What is the purpose of conducting a SWOT analysis during the strategic planning process?

    <p>To identify internal and external factors affecting the organisation (D)</p> Signup and view all the answers

    In what way does the budget support fundraising efforts within an organization?

    <p>By providing a clear indication of necessary funds for projects (D)</p> Signup and view all the answers

    What role does budget comparison play in the budgeting process?

    <p>It assesses how actual results measure up to expected outcomes (D)</p> Signup and view all the answers

    According to the passage, what is the primary purpose of a cash budget?

    <p>To determine if an organization has enough cash to operate. (C)</p> Signup and view all the answers

    Which of the following is NOT a source of cash for an NGO, as mentioned in the passage?

    <p>Repayment of a loan from a bank. (A)</p> Signup and view all the answers

    What is the starting point for analyzing the uses of cash in a cash budget?

    <p>The expense budget. (A)</p> Signup and view all the answers

    Which of the following is an example of capital expenditure, as mentioned in the passage?

    <p>Investing in new equipment. (D)</p> Signup and view all the answers

    Why is it important for corrective action systems to be future-oriented?

    <p>To prevent future mistakes from happening. (B)</p> Signup and view all the answers

    What is a key characteristic of an effective corrective action system?

    <p>It addresses issues in a timely manner, preventing escalation. (C)</p> Signup and view all the answers

    Which of the following is NOT a factor emphasized by the passage as contributing to the effectiveness of corrective action systems?

    <p>Implementation of a system of rewards and punishments. (B)</p> Signup and view all the answers

    How do special project budgets contribute to the fundraising planning process?

    <p>By outlining the financial goals and expected income for specific events. (A)</p> Signup and view all the answers

    Flashcards

    Broad-spectrum fundraising

    A fundraising approach that diversifies financial sources to ensure resilience.

    Financial resilience

    The ability of an organization to withstand financial challenges without major distress.

    Individual donors

    The primary source of funding for Christian NGOs, often more reliable than large organizations.

    Fundraising methods

    Various strategies used to raise funds, including events and campaigns.

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    Gift source analysis

    Reviewing past fundraising results to identify strengths and weaknesses.

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    Potential giving sources

    Possible donors who have the ability and interest to contribute to an organization.

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    Donor directories

    Publications that list potential donors, categorized by type and region.

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    Research on donors

    The process of evaluating potential donors to optimize fundraising efforts.

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    Past Donors

    Individuals who funded the NGO in the past but are not currently supporting it.

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    Active Present Donors

    Individuals who are currently funding and supporting the NGO.

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    Inactive Present Donors

    Contacts that are dormant or not currently providing funding.

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    Future Donors

    Individuals who should or might support the NGO in the future.

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    Needs Statement

    A draft statement outlining the needs of the organization for review and validation.

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    Communication Plan

    A strategy for communicating the NGO’s needs, goals, and objectives to potential donors.

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    Volunteer Force Activation

    The process of engaging volunteers to support the NGO through various activities.

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    Face-to-Face Solicitation

    Direct personal requests made by committed volunteers to potential donors.

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    Philosophy Statement

    A declaration of fundamental beliefs guiding an organization.

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    Christian Organisation Beliefs

    Identifiable beliefs that reflect Christian values within an organization.

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    Stakeholders

    Individuals or groups that have an interest in an organization's welfare.

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    Goal Development

    The process of translating issues into specific organizational objectives.

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    Value-Laden Goals

    Goals influenced by diverse personal values and opinions.

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    Vague Goals

    Undetermined objectives that lack clarity and specificity.

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    Clear Goals

    Specific and measurable objectives with defined outcomes.

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    Missionwork Example

    Concretely defined efforts aimed at specific targets (e.g., evangelizing).

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    Cash Budget

    A statement estimating all incoming and outgoing cash for a future period.

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    Purpose of Cash Budget

    To determine if an organization has enough funds to operate continuously.

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    Revenue Budget

    A budget identifying cash inputs such as donations and income.

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    Expense Budget

    A budget that outlines the cash needs of an organization.

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    Capital Expenditure

    Funds used for acquiring or maintaining fixed assets or equipment.

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    Special Project Budget

    A budget for specific events planned by fundraising departments.

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    Corrective Action Systems

    Timely measures to address and rectify performance issues.

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    Characteristics of Effective Corrective Actions

    Timely, future-oriented, positive, and preventative measures.

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    Strategic Planning Process

    A systematic approach for defining an organization's direction and making decisions on resource allocation.

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    SWOT Analysis

    A method to identify strengths, weaknesses, opportunities, and threats of an organization.

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    Mission Statement

    A formal summary of the aims and values of a company or organization.

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    Stakeholder Analysis

    The process of identifying and evaluating those who have an interest in the organization’s activities.

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    Organizational Goals

    Specific objectives that a company aims to achieve in the future.

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    Budget Preparation Phase

    The phase where an organization creates a budget based on its policies and plans.

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    Budget Comparison Phase

    The phase involving the assessment of actual financial results against budgeted figures.

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    Corrective Action

    Steps taken to realign an organization's strategy or operations after measuring outcomes.

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    Public Relations

    The practice of fostering goodwill and understanding between an organization and the public.

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    Publicity

    Any communication that attracts attention to an organization, either paid or unpaid.

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    Remedial Programme

    A public relations program focused on addressing and fixing issues caused by poor communication.

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    Planned Programme

    A proactive public relations approach that is goal-oriented and adaptable.

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    Fact-finding

    The process of gathering relevant information about the organization and its audience.

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    PR Planning Process

    The four-step approach for effective public relations: Fact-finding, Planning, Communication, Evaluation.

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    Establishing Objectives

    Setting goals that align with the organization’s mission and target audience needs.

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    Public Awareness

    The level of knowledge the public has about an organization and its work.

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    Study Notes

    Theology of Fundraising

    • Disagreement exists on the Biblical model for fundraising, with some advocating against it and others towards manipulation.
    • Examples of fundraising are found in both the Old and New Testaments.
    • Numbers 18, the Levites were funded by the tithes of the people.
    • 2 Corinthians 8-9, Christians are encouraged to give to those in need.
    • 2 Corinthians 9:6-15 discusses giving, highlighting the giver's rewards (dependence on God, more giving) and impact on others (meeting needs, glorifying God, proving faith, fostering love and prayer).
    • The church's ministry, as depicted in Acts, encompasses various needs (handicapped, widows, orphans). However, many of these roles are now assumed by parachurch organisations or the government.
    • Missionary NGOs are often parachurch organizations and largely operate independently from local churches.
    • Christians should prioritize giving to their local church before supporting parachurch organizations.

    The Problem

    • 87% of US charitable giving goes to religious causes in the past decade, reflecting a similar trend in South Africa.
    • South African Christian NGOs often lack professionalism in their fundraising planning.
    • Expenditure planning is usually robust, but income planning is often lacking. This includes crucial aspects such as: defining the organization's business, specifying needs, defining objectives, developing fundraising methods, assessing fundraising expenses, and planning for NGO operations.
    • Many South African Christian organizations often indirectly request funds by mentioning financial needs in letters and newsletters.

    The Solution

    • Fundraising is a demanding, systematic process.
    • Any organization, large or small, can develop and implement a sound fundraising plan.
    • A fundraising cycle provides a framework for planning, especially for new NGOs.
    • A book titled Making Volunteering Work (ISBN 0-9583948-7-3) by Michele Williams is recommended for volunteer engagement.

    The Fundraising Cycle

    • Step 1: Examine the Case – Document the organisation's mission, needs and reasons for support. Not fundraising proposal but an in-depth case statement to support it.
    • Step 2: Analyse Market Requirements – Assess if the cause and financial needs are worthwhile and supported by the community.
    • Step 3: Prepare Needs Statement – Detail the organization's needs, verified by all stakeholders. Translated into programme plans including a budget.
    • Step 4: Define Objectives – Clearly defined goals and measurable objectives for each project, leading towards broader goals. Directly tied to the project budget and fundraising.
    • Step 5: Involve Volunteers – Engages volunteers in the planning process to foster commitment.
    • Step 6: Validate Needs Statement – Gather input and feedback from all relevant stakeholders to ensure the needs statement accurately reflects current needs.
    • Step 7: Evaluate Gift Markets (Sources) – Identify potential donors from individuals, trusts, corporations, and government. Assess the capacity and interest of each source.
    • Step 8: Select Fundraising Vehicle - Choose appropriate fundraising methods (annual funds, direct mail, special events etc).
    • Step 9: Identify Potential Giving Sources – Evaluate potential donors in terms of their capacity, interest, and accessibility.
    • Step 10: Prepare Fundraising Plan – Transform research and conclusions into a structured plan. Address important questions (case, soundness, objectives, needs, budget, available resources).
    • Step 11: Prepare Communication Plan – Craft a strategy to effectively communicate the organisation's needs to potential donors. Includes feedback and questions.
    • Step 12: Activate the Volunteer Force – Involve volunteers in face-to-face interactions with potential donors to help secure donations.
    • Step 13: Solicit or Ask for the Gift – Someone proactively seeks donations from potential donors.
    • Step 14: Renew the Gift – Follow up with past donors proactively to maintain the relationship and build repeat giving.

    Fundraising Preparation

    • Effective planning is critical for fundraising success.
    • Organizations should develop a strategic plan encompassing not just operational details but also a broader scope examining potential opportunities and threats.
    • Public relations plans, consistent with overall organizational objectives, should be developed.

    Fundraising Preparation - Fundamental Organisational Issues

    • Identify the organisation's current position (personnel, projects, services, operations, facilities)
    • What kind of business is being operated? Understand organisational mission and objectives.
    • Conduct a SWOT analysis (identifying strengths, weaknesses, opportunities, and threats).
    • Be mindful of the relationship between the NGO's business and its surrounding conditions, especially considering the need to maintain a consistent belief system (like if the NGO is religious).

    Environmental Scanning and Forecasting

    • Regularly assess external factors impacting the organisation.
    • Monitor economic conditions (interest rates, inflation, unemployment, commodity prices).
    • Be aware of changes in laws, regulations, and the political climate.
    • Track technological advancements to leverage and adapt to changes.
    • Be attentive to trends in social, demographic, labor markets, etc.
    • Track and understand competition for donations and funding.

    Organisational Identity Issues

    • Develop clear statements of mission and philosophy, identifying stakeholders.
    • A well-defined mission statement concisely communicates the organisation's purpose and should be used in all communication with donors. Stakeholders' analysis helps identify the ideal donor base.

    Organisational Values and Philosophy

    • Craft a philosophy statement clarifying the organisation's core beliefs and principles.
    • Identifying stakeholders allows a better understanding of whom serves and how donations will be used to achieve their needs.

    Goal Development

    • Translate issues from the internal and external scans into measurable organizational and divisional goals.
    • Communicate goals clearly and with measures of success.

    Organisational Goals

    • Establish priorities for the entire organisation.
    • Align divisional goals with the overall organisation's mission.
    • Set a reasonable number of goals for each planning cycle.

    Divisional Goals

    • Align with the organisational goals.
    • Provide guidance for operations and measuring performance.

    Fundraising Goals and Plans

    • Set realistic revenue goals dependent on community, past giving, project needs, and other external factors.
    • Develop long-term strategies to build a stable donor base (e.g., annual giving programmes).

    Developing Action Steps and Schedules

    • Operationalize the plan with specific, measurable action steps and timelines.
    • Allocate responsibility for each objective.

    Tying the Plan to The Budget

    • The plan must correlate to the budget.
    • A budget should communicate expected expenses.

    Budgeting Phases

    • Preparation: Finalize policies, plans, and goals before budgeting.
    • Comparison: Regularly compare actual results against anticipated results.
    • Reaction: Have response mechanisms to address deviations between planned and real outcomes.

    Budgeting Methods

    • Incremental: Build on the previous year's budget with adjustments.
    • Zero-based: Create a completely new budget, meticulously accounting for every expense.

    Types of Budgets

    • Revenue (Income): Detail all sources of income.
    • Expense: Categorise and account for expected costs.
    • Cash: Predict inflows and outflows of funds.

    The Budgeted Income Statement and Balance Sheet

    • Integrate all sub-budgets into the overall picture.

    Tracking and Measuring

    • Monitor progress towards goals.
    • Respond to issues promptly and adapt as needed.
    • Employ systems to ensure accuracy and relevance in the information collected.

    Public Relations Programme

    • Actively engage with stakeholders.
    • Craft effective communication strategies.
    • Develop procedures for programme evaluation and modification.

    The Case Statement

    • Develop a thorough and detailed case highlighting needs, solutions, and justifications for support.

    The Fundraising Proposal

    • Communicate the organization's story, needs, and the value proposition for prospective donors.
    • Tailor proposals to the specific interests of each audience.

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    Theology of Fundraising PDF

    Description

    Explore the complex theology surrounding fundraising in Christianity, drawing insights from both the Old and New Testaments. This quiz discusses biblical principles of giving, the role of the church, and the impact of non-profit organizations on local ministries. Test your understanding of these theological perspectives and their practical implications.

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