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Questions and Answers
Which factors are considered in the wheel of international marketing?
Which factors are considered in the wheel of international marketing?
- Legal, economic climate, commercial
- Cultural, political, economic, financial, technology, international obligations, infrastructure
- Price, product, promotion, distribution
- Firm, domestic, foreign (correct)
Which term describes a shift towards a slower, more localized approach to economics?
Which term describes a shift towards a slower, more localized approach to economics?
- Globalization
- Rapidization
- Localization
- Slowbalization (correct)
Which opportunities are associated with technology?
Which opportunities are associated with technology?
- Price, product, promotion, distribution
- E-commerce, global communication, increased infrastructure (correct)
- Political stability, social unrest, frequency of changes
- International law, trade laws
What is the international diffusion of new products to and within overseas markets for consumption called?
What is the international diffusion of new products to and within overseas markets for consumption called?
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What are the political considerations in international marketing?
What are the political considerations in international marketing?
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Study Notes
International Marketing Factors
- The wheel of international marketing considers factors such as culture, economics, politics, technology, and law.
Economic Approach
- The term "degrowth" describes a shift towards a slower, more localized approach to economics.
Technology Opportunities
- Technology provides opportunities such as increased market reach, improved communication, and enhanced data analysis.
New Product Diffusion
- The international diffusion of new products to and within overseas markets for consumption is called "global product diffusion".
Political Considerations
- Political considerations in international marketing include trade policies, government regulations, and political instability.
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