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Questions and Answers
When did Jobs become CEO of Apple and what did he implement?
When did Jobs become CEO of Apple and what did he implement?
- 1985, an Integrated Proprietary Architecture
- 1990, an Integrated Proprietary Architecture
- 1997, an Integrated Proprietary Architecture (correct)
- 1996, a new marketing strategy
Flashcards
When did Jobs become CEO of Apple and what did he implement?
When did Jobs become CEO of Apple and what did he implement?
Steve Jobs became CEO of Apple in 1997 and implemented a new architectural approach for Apple products, characterized by tight integration of hardware, software, and services, often referred to as a "proprietary architecture."
Study Notes
- Innovation means introducing new ideas and business models in the marketplace.
- Types of innovation include product, process, value, management/organizational, service, and innovation in industry structure.
- Levels of innovation include sustaining, incremental, radical, and disruptive.
- Radical innovations have improvements in known performance features, lower cost, an entirely new set of performance features, and changes the basis of competition.
- Disruptive technologies underperform established products in mainstream markets.
- Innovator's dilemma explains why market leaders are often set up to fail as technologies and industries change.
- Disruptive innovation occurs when new entrants target overlooked segments and move upmarket, delivering the performance that incumbents' mainstream customers require.
- Incumbents often have advantages in sustaining innovation.
- Disruptive innovation can occur when mainstream customers start adopting the entrants' offer.
- Understanding technology, customers, industry structure, and ability to execute are important for successful innovation.
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