Podcast
Questions and Answers
Which payment method is NOT typically used by advertisers on a display network?
Which payment method is NOT typically used by advertisers on a display network?
- Flat fee (correct)
- CPC (cost per click)
- CPM (cost per mille)
- CPA (cost per action)
What type of display ad should a company use to increase brand awareness?
What type of display ad should a company use to increase brand awareness?
- Image ads
- Interactive ads
- Text ads
- Video ads (correct)
What is the difference between a display network and a search network?
What is the difference between a display network and a search network?
- Display networks show ads on social media platforms, while search networks show ads on websites.
- Display networks show ads on websites, while search networks show ads on social media platforms.
- Display networks show ads on search engine results pages, while search networks show ads on websites.
- Display networks show ads on websites, while search networks show ads on search engine results pages. (correct)
What are the types of display ads mentioned in the text?
What are the types of display ads mentioned in the text?
Which targeting methods are mentioned in the text?
Which targeting methods are mentioned in the text?
What can be a downside of targeting ads based on income, demographics, and location?
What can be a downside of targeting ads based on income, demographics, and location?
What is the equivalent CPA bid for an advertiser with a $10 CPM, 1% CTR, and 5% conversion rate?
What is the equivalent CPA bid for an advertiser with a $10 CPM, 1% CTR, and 5% conversion rate?
Who will be awarded more impressions: Advertiser A bidding $10 CPM or Advertiser B bidding $1.50 CPC?
Who will be awarded more impressions: Advertiser A bidding $10 CPM or Advertiser B bidding $1.50 CPC?
What are the key elements of good display ad copy mentioned in the text?
What are the key elements of good display ad copy mentioned in the text?
What should remarketing ads avoid?
What should remarketing ads avoid?
What type of ad uses different ad content across targets?
What type of ad uses different ad content across targets?
What should advertisers conduct to measure the effectiveness of new ad copy?
What should advertisers conduct to measure the effectiveness of new ad copy?
What can display advertising help in creating?
What can display advertising help in creating?
What should display advertising agencies focus on?
What should display advertising agencies focus on?
Which payment method is NOT typically used by advertisers on a display network?
Which payment method is NOT typically used by advertisers on a display network?
A company wants to increase its brand awareness. Which type of display ad should they use?
A company wants to increase its brand awareness. Which type of display ad should they use?
What is the purpose of a landing page?
What is the purpose of a landing page?
What is the purpose of a call-to-action (CTA)?
What is the purpose of a call-to-action (CTA)?
A company named LMN wants to target customers who have previously interacted with their social media pages. Which type of display ad should they use?
A company named LMN wants to target customers who have previously interacted with their social media pages. Which type of display ad should they use?
What targeting method allows advertisers to show ads to users who have previously visited their website?
What targeting method allows advertisers to show ads to users who have previously visited their website?
What type of ad uses different ad content across targets?
What type of ad uses different ad content across targets?
What can display advertising help in creating?
What can display advertising help in creating?
What should display advertising agencies focus on?
What should display advertising agencies focus on?
What should the landing page match when a consumer clicks on a display ad?
What should the landing page match when a consumer clicks on a display ad?
What is the purpose of dynamic remarketing ads?
What is the purpose of dynamic remarketing ads?
Which targeting method is mentioned in the text?
Which targeting method is mentioned in the text?
What should the landing page match when a consumer clicks on a display ad?
What should the landing page match when a consumer clicks on a display ad?
What should advertisers conduct to measure the effectiveness of new ad copy?
What should advertisers conduct to measure the effectiveness of new ad copy?
What type of ad uses different ad content across targets?
What type of ad uses different ad content across targets?
What can be a downside of targeting ads based on income, demographics, and location?
What can be a downside of targeting ads based on income, demographics, and location?
What can display advertising help in creating?
What can display advertising help in creating?
What are the key elements of good display ad copy mentioned in the text?
What are the key elements of good display ad copy mentioned in the text?
Which payment method is NOT typically used by advertisers on a display network?
Which payment method is NOT typically used by advertisers on a display network?
What should remarketing ads avoid?
What should remarketing ads avoid?
Study Notes
Display Advertising and Targeting Methods
- Display ads can be text ads, image ads, video ads, or interactive ads
- Ad targeting methods include previous video views, ad clicks, blog post reads, newsletter subscriptions, app downloads, app usage, product ratings, product reviews, and social media shares
- Targeting ads based on income, demographics, and location can have ethical and practical downsides
- An equivalent CPA bid for an advertiser with a $10 CPM, 1% CTR, and 5% conversion rate would be $200
- Advertiser A bidding $10 CPM will be awarded more impressions than Advertiser B bidding $1.50 CPC
- Good display ad copy pre-converts the consumer, communicates a value proposition, invites action, and attracts attention
- Remarketing ads should be shown only to recent website visitors, have frequency caps, and avoid showing the same ad too many times
- Dynamic remarketing ads use different ad content across targets
- Advertisers should conduct A/B tests to measure the effectiveness of new ad copy by analyzing metrics like ROAS, CTR, conversion rate, and impression volume
- The landing page should match the ad's value proposition when a consumer clicks on a display ad
- Display advertising can help in creating brand loyalty, generating leads, and building brand awareness
- Display advertising agencies should focus on paid advertisements, influencer marketing, and content development, but not community management
Display Advertising and Targeting Methods
- Display ads can be text ads, image ads, video ads, or interactive ads
- Ad targeting methods include previous video views, ad clicks, blog post reads, newsletter subscriptions, app downloads, app usage, product ratings, product reviews, and social media shares
- Targeting ads based on income, demographics, and location can have ethical and practical downsides
- An equivalent CPA bid for an advertiser with a $10 CPM, 1% CTR, and 5% conversion rate would be $200
- Advertiser A bidding $10 CPM will be awarded more impressions than Advertiser B bidding $1.50 CPC
- Good display ad copy pre-converts the consumer, communicates a value proposition, invites action, and attracts attention
- Remarketing ads should be shown only to recent website visitors, have frequency caps, and avoid showing the same ad too many times
- Dynamic remarketing ads use different ad content across targets
- Advertisers should conduct A/B tests to measure the effectiveness of new ad copy by analyzing metrics like ROAS, CTR, conversion rate, and impression volume
- The landing page should match the ad's value proposition when a consumer clicks on a display ad
- Display advertising can help in creating brand loyalty, generating leads, and building brand awareness
- Display advertising agencies should focus on paid advertisements, influencer marketing, and content development, but not community management
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Description
Test your knowledge of display advertising and targeting methods with this quiz. Explore topics such as ad formats, targeting methods, ethical considerations, bidding strategies, ad copy best practices, remarketing, A/B testing, and the impact of display advertising on brand building and lead generation.
