Master the Art of Display Advertising
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Questions and Answers

What is the Google Display Network?

  • A network of social media platforms for display ads
  • A network of email providers for display ads
  • A network of over two million websites and apps for display ads (correct)
  • A network of search engines for display ads

    • What is the Google Display Network?

  • A network of over two million websites and apps for display ads (correct)
  • A network of social media platforms for display ads
  • A network of search engines for display ads
  • A network of email providers for display ads

    • What are the two types of Google display ads?

  • Uploaded and responsive (correct)
  • Large and small
  • Static and animated
  • Text-based and image-based

    • What is the purpose of display ads?

    <p>To build brand awareness</p> Signup and view all the answers

    What is the average CPC on the Google display network?

    <p>$0.63</p> Signup and view all the answers

    What is retargeting display ads?

    <p>Display ads that target people based on their previous interactions with your website</p> Signup and view all the answers

    What are the two categories of targeting available for display ads?

    <p>Contextual targeting and people targeting</p> Signup and view all the answers

    What are the two types of Google display ads?

    <p>Uploaded and responsive</p> Signup and view all the answers

    What are the 12 common display ad sizes?

    <p>120x600, 160x600, 200x200, 250x250, 300x250, 300x600, 320x50, 336x280, 468x60, 728x90, 970x250, and 970x90</p> Signup and view all the answers

    What are some best practices for Google display ads?

    <p>Bid adjustments, using top-performing search keywords, and looking at referral traffic</p> Signup and view all the answers

    What is the average CPC on the Google display network?

    <p>$0.63</p> Signup and view all the answers

    What is the importance of emphasizing your value proposition in display ads?

    <p>To grab prospects' attention and communicate the benefit of your product or service</p> Signup and view all the answers

    What are the two categories of targeting available for display ads?

    <p>Contextual and people targeting</p> Signup and view all the answers

    What is the recommended format for headlines in responsive display ads?

    <p>They should be able to stand alone</p> Signup and view all the answers

    What type of display ads have been shown to achieve higher click-through rates?

    <p>Video display ads</p> Signup and view all the answers

    What are some best practices for Google display ads?

    <p>All of the above</p> Signup and view all the answers

    What are some examples of effective Google display ads?

    <p>Those with stunning imagery, emotional ad copy, clear value propositions, strong headlines and offers, and personalization</p> Signup and view all the answers

    What is the purpose of emphasizing your value proposition in display advertising?

    <p>All of the above</p> Signup and view all the answers

    What are some additional tips for running successful Google display campaigns?

    <p>They can be found through the provided link</p> Signup and view all the answers

    What type of display ads have been shown to achieve higher click-through rates?

    <p>Video display ads</p> Signup and view all the answers

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