Questions and Answers
Which aspect of a company provides sustainability to the branding and marketing efforts?
Management
What does branding refer to?
The overall long-term strategy of a company
What does marketing answer?
How
What does brand equity refer to?
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What creates the differential effect that drives brand equity?
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Study Notes
Branding and Marketing
- The aspect of a company that provides sustainability to branding and marketing efforts is brand equity.
- Branding refers to the process of creating a unique identity for a product or service that sets it apart from others, creating an emotional connection with the target audience.
- Marketing answers the questions "What do we want to sell?" and "To whom do we want to sell it?" and "How do we get them to buy it?".
- Brand equity refers to the value of a brand, which is a set of associations and perceptions that a customer has about a brand.
- The differential effect that drives brand equity is created by a combination of factors, including a unique value proposition, distinctive brand identity, and consistent brand communication.
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