The Ultimate BCG Matrix Quiz

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Questions and Answers

Which of the following is NOT a stage of the product life cycle?

  • Growth
  • Expansion (correct)
  • Decline
  • Introduction

Which category of the BCG matrix is characterized by low market share in a high-growth market?

  • Cash cows
  • Stars
  • Dogs
  • Question marks (correct)

Which strategy of the Ansoff matrix involves creating new products for existing markets?

  • Diversification
  • Market development
  • Market penetration
  • Product development (correct)

Flashcards

BCG Matrix Category for Low Market Share, High Growth

Question Marks

Ansoff Matrix Strategy: New Product, Existing Market

Product Development

NOT a Product Life Cycle Stage

Expansion

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