The Ultimate BCG Matrix Quiz
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Questions and Answers

Which of the following is NOT a stage of the product life cycle?

  • Growth
  • Expansion (correct)
  • Decline
  • Introduction

Which category of the BCG matrix is characterized by low market share in a high-growth market?

  • Cash cows
  • Stars
  • Dogs
  • Question marks (correct)

Which strategy of the Ansoff matrix involves creating new products for existing markets?

  • Diversification
  • Market development
  • Market penetration
  • Product development (correct)

Flashcards

BCG Matrix Category for Low Market Share, High Growth

Question Marks

Ansoff Matrix Strategy: New Product, Existing Market

Product Development

NOT a Product Life Cycle Stage

Expansion

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Description

Test your knowledge about the BCG matrix by taking this quiz! This tool is commonly used in strategic management to analyze a company's product portfolio and make decisions on resource allocation. With questions covering topics such as market growth and market share, you'll have the opportunity to showcase your understanding of this important business tool. Whether you're a student of business or a seasoned professional, this quiz is a great way to test your knowledge and learn something new.

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