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Questions and Answers
What are the three layers of brand strategy?
What is an example of the visual layer of branding?
What is the value layer of branding?
What is the emotional layer of branding?
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What is the purpose of using branding as an internal tool?
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What is the difference between an organization's self-view and the image it projects outwardly?
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What is Coca-Cola's corporate campaign slogan?
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What should be considered when developing a brand identity?
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What are some examples of themes that might be used by library administration to coordinate the overall vision?
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What is the purpose of using branding as an internal tool in an organization?
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What is the danger of confusing an organization's self-view with the image it projects outwardly?
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What is the potential problem with using themes like 'gateway of knowledge' or 'heart and soul of the campus' to coordinate the overall vision of a library?
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What is the importance of knowing your audience when developing a brand identity?
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