10 Questions
Back around 2002 target came to a statistician with a ______, in which is the answer could potentially make the company millions of dollars.
question
They asked, 'using only computers can you determine which customers are ______ even if they don't want us to know.'
pregnant
What he did was analyzed the shopping patterns of ______ mothers and noticed some common behaviors like an increase in lotion purchases
expectant
And he used this information To not only determine which customers were likely ______ But what their expected due date was
pregnant
The statistician had a list of hundreds of thousands of ______ who were likely pregnant along with their expected due date and what trimester they were in
women
What did the statistician analyze to determine which customers were likely pregnant?
Purchasing behavior
What was the main goal of Target in asking the statistician's question?
To identify pregnant customers
What additional information did the statistician's mathematical model provide about the pregnant customers?
Expected due date
What was the purpose of sending coupons to pregnant customers?
To encourage them to shop at Target
What time period did the statistician's analysis cover?
Several months
Discover the fascinating story of how a statistician helped Target identify pregnant customers through computer algorithms. Test your knowledge on this intriguing case and learn about the power of data analysis in targeting consumer behavior.
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