The Target Pregnancy Algorithm Quiz
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Questions and Answers

Back around 2002 target came to a statistician with a ______, in which is the answer could potentially make the company millions of dollars.

question

They asked, 'using only computers can you determine which customers are ______ even if they don't want us to know.'

pregnant

What he did was analyzed the shopping patterns of ______ mothers and noticed some common behaviors like an increase in lotion purchases

expectant

And he used this information To not only determine which customers were likely ______ But what their expected due date was

<p>pregnant</p> Signup and view all the answers

The statistician had a list of hundreds of thousands of ______ who were likely pregnant along with their expected due date and what trimester they were in

<p>women</p> Signup and view all the answers

What did the statistician analyze to determine which customers were likely pregnant?

<p>Purchasing behavior</p> Signup and view all the answers

What was the main goal of Target in asking the statistician's question?

<p>To identify pregnant customers</p> Signup and view all the answers

What additional information did the statistician's mathematical model provide about the pregnant customers?

<p>Expected due date</p> Signup and view all the answers

What was the purpose of sending coupons to pregnant customers?

<p>To encourage them to shop at Target</p> Signup and view all the answers

What time period did the statistician's analysis cover?

<p>Several months</p> Signup and view all the answers

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