The Seven Ps and Service Marketing
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Questions and Answers

Which of the following is NOT an element of the extended marketing mix of Seven Ps?

  • Delivery processes
  • Distribution channels (correct)
  • Physical evidence
  • Employee–customer relationships

    • What is the focus of AO3 in marketing a service?

  • Employee–customer relationships
  • Distribution channels
  • Delivery processes (correct)
  • Physical evidence

    • What does AO3 in marketing a service refer to?

  • Employee–customer relationships
  • Distribution channels
  • Physical evidence (correct)
  • Delivery processes

    • Which of the following is an important factor in marketing a service?

    <p>Employee–customer relationships</p> Signup and view all the answers

    Which aspect of marketing a service focuses on the effectiveness of different types of channels?

    <p>Distribution channels</p> Signup and view all the answers

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