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The Science of Persuasion

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Questions and Answers

What are the three essential factors that influence attitudes and behaviour according to the text?

The source, the message, and the audience (correct)

The message, the credibility, and the attractiveness

The credibility, the expertise, and the trustworthiness

The attractiveness, the expertise, and the trustworthiness

How does the credibility, expertise, trustworthiness, and attractiveness of the source impact the message?

They significantly impact how the message is received (correct)

They have no impact on the message

They only impact the audience's perception

They impact the message only if the source is a celebrity

What did Eagly and Chaiken (1975) demonstrate about attractiveness?

Unattractive people are more persuasive

Attractiveness is persuasive (correct)

Attractive people are less persuasive

Attractiveness has no impact on persuasion

How do people tend to perceive a message when the source is perceived as attractive?

It will be more persuasive Signup and view all the answers

What impact does the attractiveness of a message source have on people imagining themselves using the product?

They tend to imagine becoming more attractive Signup and view all the answers

What does the Yale Attitude Change Model focus on?

Source, message, and audience Signup and view all the answers

What does the text emphasize about the Yale Attitude Change Model?

It provides a structured framework but has limitations Signup and view all the answers

How should the Yale Attitude Change Model be viewed in understanding persuasion?

As a foundational piece, but not the complete solution Signup and view all the answers

The Science of Persuasion

Choose a study mode

Podcast

Questions and Answers

What are the three essential factors that influence attitudes and behaviour according to the text?

How does the credibility, expertise, trustworthiness, and attractiveness of the source impact the message?

What did Eagly and Chaiken (1975) demonstrate about attractiveness?

How do people tend to perceive a message when the source is perceived as attractive?

What impact does the attractiveness of a message source have on people imagining themselves using the product?

What does the Yale Attitude Change Model focus on?

What does the text emphasize about the Yale Attitude Change Model?

How should the Yale Attitude Change Model be viewed in understanding persuasion?

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