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Questions and Answers
What are the three essential factors that influence attitudes and behaviour according to the text?
What are the three essential factors that influence attitudes and behaviour according to the text?
- The source, the message, and the audience (correct)
- The message, the credibility, and the attractiveness
- The credibility, the expertise, and the trustworthiness
- The attractiveness, the expertise, and the trustworthiness
How does the credibility, expertise, trustworthiness, and attractiveness of the source impact the message?
How does the credibility, expertise, trustworthiness, and attractiveness of the source impact the message?
- They significantly impact how the message is received (correct)
- They have no impact on the message
- They only impact the audience's perception
- They impact the message only if the source is a celebrity
What did Eagly and Chaiken (1975) demonstrate about attractiveness?
What did Eagly and Chaiken (1975) demonstrate about attractiveness?
- Unattractive people are more persuasive
- Attractiveness is persuasive (correct)
- Attractive people are less persuasive
- Attractiveness has no impact on persuasion
How do people tend to perceive a message when the source is perceived as attractive?
How do people tend to perceive a message when the source is perceived as attractive?
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What impact does the attractiveness of a message source have on people imagining themselves using the product?
What impact does the attractiveness of a message source have on people imagining themselves using the product?
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What does the Yale Attitude Change Model focus on?
What does the Yale Attitude Change Model focus on?
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What does the text emphasize about the Yale Attitude Change Model?
What does the text emphasize about the Yale Attitude Change Model?
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How should the Yale Attitude Change Model be viewed in understanding persuasion?
How should the Yale Attitude Change Model be viewed in understanding persuasion?
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