The Science of Persuasion: Talk of the Nation

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Questions and Answers

What is the main topic of discussion in the text?

  • The science of persuasion and its application (correct)
  • The impact of attack ads on public opinion
  • The art of negotiation in politics
  • The effectiveness of using bribes for persuasion

Who is the co-author of 'Yes! 50 Scientifically Proven Ways to Be Persuasive'?

  • Ira Flatow
  • A social psychologist
  • A smooth-talking salesman
  • Robert Cialdini (correct)

In what way does the text mention that politicians are utilizing persuasion science?

  • By engaging in smooth talking
  • By implementing bribery tactics
  • Through the distribution of post-it notes
  • Through the use of attack ads (correct)

What role does Robert Cialdini hold at Arizona State University?

<p>Regents Professor of Psychology and Marketing (B)</p> Signup and view all the answers

Which method does the text suggest can greatly improve chances of getting what you want?

<p>Using post-it notes and smiley faces judiciously (C)</p> Signup and view all the answers

How does Robert Cialdini differentiate between smooth talkers and persuasion based on science?

<p>'smooth talkers' rely on charisma, while science-based persuasion has empirical backing (D)</p> Signup and view all the answers

What effect did the sign have on theft in the petrified forest?

<p>Increased theft by almost 300% (D)</p> Signup and view all the answers

Why did theft increase in the petrified forest?

<p>Because the sign implied everyone was stealing (A)</p> Signup and view all the answers

What does Jinei mention her job is in the text?

<p>Peer breastfeeding counselor (B)</p> Signup and view all the answers

In the context of breastfeeding promotion, what message change led to better response rates?

<p>Stressing the risks of using formula (B)</p> Signup and view all the answers

According to Dr. Cialdini, where do people tend to look for answers when confused and uncertain?

<p>To people similar to them (C)</p> Signup and view all the answers

What did Daniel Kahneman's research on Prospect Theory show?

<p>Negative information is more powerful than positive information (A)</p> Signup and view all the answers

What is said to be more memorable according to Dr. Cialdini?

<p>Information about potential costs and losses (A)</p> Signup and view all the answers

According to the conversation, why do negative campaigns have a strong impact on individuals?

<p>They focus on potential losses instead of gains. (C)</p> Signup and view all the answers

How does Jinei establish credibility in her role as a peer breastfeeding counselor?

<p>By showcasing her personal experience as a breastfeeding mother (B)</p> Signup and view all the answers

What was the outcome of increasing penalties for tax cheating, as mentioned in the text?

<p>Tax fraud actually increased (D)</p> Signup and view all the answers

What type of messaging was found to be more effective in encouraging people to vote?

<p>Emphasizing the positive impact of past voters (A)</p> Signup and view all the answers

What is the word that Dr. Cialdini suggests using to increase persuasiveness in requests?

<p>Because (B)</p> Signup and view all the answers

What was the outcome when Dr. Cialdini asked for a late check out at a hotel without providing a reason?

<p>Unsuccessful request (B)</p> Signup and view all the answers

According to Dr. Cialdini, why is using the word 'because' important in persuasion?

<p>It triggers psychological need for reasons (D)</p> Signup and view all the answers

What did Dr. Cialdini compare the science of persuasion to in terms of ethical considerations?

<p>Stem cell research (C)</p> Signup and view all the answers

In what book did Dr. Cialdini outline 50 scientifically proven ways to be persuasive?

<p>&quot;Yes! 50 Scientifically Proven Ways to Be Persuasive&quot; (B)</p> Signup and view all the answers

What did Dr. Cialdini, Noah Goldstein, and Steven Martin provide in their book regarding the science of persuasion?

<p>Ethical guidelines on using persuasion ethically (C)</p> Signup and view all the answers

'Ellen Langer at Harvard University showed that just which word can increase people's willingness to agree?'

<p>'Because' (C)</p> Signup and view all the answers

'What did Robert Cialdini cite as an example where using 'because' improved success?'

<p>'Requesting a late check out' (B)</p> Signup and view all the answers

'What was the impact of highlighting failures of past non-voters on voter turnout?'

<p>'Decreased voter turnout' (D)</p> Signup and view all the answers

What is the significance of social conflict according to the text?

<p>It triggers different practices and actions in individuals. (A)</p> Signup and view all the answers

How does the brain respond when someone acts against the group as per the text?

<p>It triggers a feeling of pain due to activation of conflict-related brain regions. (C)</p> Signup and view all the answers

What happens in the brain when an individual follows instructions contrary to societal norms?

<p>Activation of areas linked to agreement. (B)</p> Signup and view all the answers

How does social conflict differ from conflicting with a computer's instructions based on the text?

<p>Social conflict triggers pain activation, while computer conflict does not. (D)</p> Signup and view all the answers

Based on the text, why does social conflict register in the brain as pain?

<p>As a result of activation of conflict and pain-related brain regions. (D)</p> Signup and view all the answers

In terms of brain response, what distinguishes acting against societal norms from acting contrary to a computer's instructions in the text?

<p>Acting against societal norms activates pain-related brain regions, whereas acting against a computer's instructions does not. (D)</p> Signup and view all the answers

What was the impact of showing firefighters examples of poor choices made by previous firefighters?

<p>It improved their ability to make better decisions in high-pressure scenarios. (A)</p> Signup and view all the answers

What is the key factor in motivating people through fear, according to Dr. Cialdini?

<p>Providing steps to eliminate the fear and reduce the problem. (A)</p> Signup and view all the answers

How can we counteract our automatic responses to persuasive tendencies?

<p>By critically thinking about the influence process and persuasion techniques used. (D)</p> Signup and view all the answers

What does Dr. Cialdini suggest parents should do when a television commercial comes on?

<p>Encourage their children to critically analyze the persuasive techniques used. (A)</p> Signup and view all the answers

According to the caller Michael, what is the key to increasing the adoption of positive behaviors in a population?

<p>Exposing the population to data showing the positive behaviors are already common. (C)</p> Signup and view all the answers

In the study conducted by Dr. Cialdini in hotels, what was the key message used to encourage towel reuse?

<p>The majority of guests who stay at our hotel recycle their towels at least once. (A)</p> Signup and view all the answers

What was the advantage of the message used in the hotel towel study?

<p>It was a more cost-effective approach for the hotels. (C)</p> Signup and view all the answers

What does the text suggest about our typical behavior as a nation?

<p>We generally engage in socially responsible and pro-social behaviors. (A)</p> Signup and view all the answers

What is the key to producing socially desirable change?

<p>Informing people about the levels of pro-social behavior already occurring. (B)</p> Signup and view all the answers

What does the text suggest about our inherent tendencies and responses?

<p>They normally steer us in the correct direction, but can be overridden. (C)</p> Signup and view all the answers

What is one of the primary reasons Barack Obama prefers to deliver speeches in large stadiums?

<p>To create a perception of widespread support and social proof (A)</p> Signup and view all the answers

According to the principle of reciprocation discussed in the text, what is the most effective way for waiters to increase their tips?

<p>Give each diner a mint with the check, followed by an additional &quot;special&quot; mint (B)</p> Signup and view all the answers

Which of the following statements best summarizes the concept of social proof discussed in the text?

<p>People are more likely to be persuaded by ideas or behaviors that are grounded in the wisdom of the crowd (A)</p> Signup and view all the answers

What is a potential downside or risk associated with the use of persuasion techniques?

<p>They can backfire and have the opposite effect than intended (A)</p> Signup and view all the answers

In the example given in the text, what was the unintended consequence of the sign at the Petrified Forest National Park?

<p>It increased the number of people stealing petrified wood and crystals (B)</p> Signup and view all the answers

Based on the information in the text, which of the following statements is true about the science of persuasion?

<p>It has been developed through rigorous, scientifically controlled experiments (D)</p> Signup and view all the answers

What is the underlying principle behind the effectiveness of giving small gifts, such as mints, in increasing tips for waiters?

<p>The principle of reciprocation, as people feel obligated to reciprocate the gift (A)</p> Signup and view all the answers

Which of the following statements best describes the role of Barack Obama as a community organizer in his persuasion tactics?

<p>He prioritized marshaling forces and mobilizing groups against powerful institutions (B)</p> Signup and view all the answers

According to the principle of social proof discussed in the text, which of the following scenarios would be the least effective in persuading people?

<p>A politician delivering a speech to a small, intimate group of supporters (B)</p> Signup and view all the answers

Based on the information in the text, which of the following statements is true about the effectiveness of persuasion techniques?

<p>Persuasion techniques can backfire and have unintended consequences (B)</p> Signup and view all the answers

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