Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
Product mix refers to
Product mix refers to
- The number of product lines in the product mix
- The total number of product lines and individual products offered by a company (correct)
- A group of individual products that are closely related
- The relatedness of the products in the product mix
What does product line length refer to?
What does product line length refer to?
- The total number of product lines in the product mix
- The number of products in a product line (correct)
- The ability of a product to satisfy consumer needs
- The relatedness of the products in the product mix
Which of the following is NOT considered a product according to the text?
Which of the following is NOT considered a product according to the text?
- Organizations (correct)
- Services
- Physical goods
- Experiences
How is product mix consistency defined?
How is product mix consistency defined?
Signup and view all the answers
What is the product mix width?
What is the product mix width?
Signup and view all the answers
