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Product mix refers to
Product mix refers to
- The number of product lines in the product mix
- The total number of product lines and individual products offered by a company (correct)
- A group of individual products that are closely related
- The relatedness of the products in the product mix
What does product line length refer to?
What does product line length refer to?
- The total number of product lines in the product mix
- The number of products in a product line (correct)
- The ability of a product to satisfy consumer needs
- The relatedness of the products in the product mix
Which of the following is NOT considered a product according to the text?
Which of the following is NOT considered a product according to the text?
- Organizations (correct)
- Services
- Physical goods
- Experiences
How is product mix consistency defined?
How is product mix consistency defined?
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What is the product mix width?
What is the product mix width?
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