Marketing Product Life Cycle
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Questions and Answers

A ______ roadmap is a shared source of truth that outlines the vision, direction, priorities, and progress of a product over time.

product

The act of turning new and imaginative ideas into reality is known as ______.

creativity

The ______ of a product outlines the technical needs of a product and its form.

description

A key challenge in product management is dealing with a ______ market.

<p>competitive</p> Signup and view all the answers

Product management involves understanding the customer's ______.

<p>needs</p> Signup and view all the answers

The product roadmap helps to align the organization around short and long-term ______ for the product or project.

<p>goals</p> Signup and view all the answers

Shopping goods are those consumer goods which the customer in the process of selection and purchase characteristically compare carefully on such bases as ______, quality, price, and styles.

<p>suitability</p> Signup and view all the answers

The selection of ______ goods is of such importance that buyers devote considerable time to their selection.

<p>shopping</p> Signup and view all the answers

Many consumers treat ______, coffee, and some other food items as shopping goods.

<p>butter</p> Signup and view all the answers

Specialty goods are consumer products and services with unique ______ or brand identification for which a significant group of buyers is willing to make a special effort.

<p>characteristics</p> Signup and view all the answers

Unsought goods typically are products that the consumers are not aware and don't have any knowledge about ______.

<p>it</p> Signup and view all the answers

Examples of shopping goods include ______, furniture, jewelry, and rugs.

<p>women's apparel</p> Signup and view all the answers

In the maturity stage of the product life cycle, ______ becomes even more important to maintain a market share.

<p>branding</p> Signup and view all the answers

Understanding ______ is key to a successful product.

<p>market requirements</p> Signup and view all the answers

A product manager needs to know why customers buy products as well as what the ______ is doing.

<p>competition</p> Signup and view all the answers

In the decline stage of the product life cycle, the company may face ______ from other companies.

<p>competition</p> Signup and view all the answers

A product manager's responsibility includes ______ user needs.

<p>understanding and representing</p> Signup and view all the answers

A product manager monitors the ______ and develops competitive analyses.

<p>market</p> Signup and view all the answers

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