The Pricing Strategies Quiz
5 Questions
0 Views

The Pricing Strategies Quiz

Created by
@RenewedRetinalite

Podcast Beta

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which element of the marketing mix produces revenue and is the most flexible one?

  • Product
  • Place
  • Promotion
  • Price (correct)

    • What is the major factor affecting buyer choice?

  • Product quality
  • Brand reputation
  • Customer service
  • Price (correct)

    • What is cost-based pricing?

  • Setting price based on production costs (correct)
  • Setting price based on customer demand
  • Setting price based on market conditions
  • Setting price based on competitors' prices

    • What is standard markup pricing?

    <p>Adding a standard markup to the cost of the product</p> Signup and view all the answers

    What are the external factors that influence pricing decisions?

    <p>Competition and macro environment</p> Signup and view all the answers

    More Like This

    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser