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Questions and Answers
Which element of the marketing mix produces revenue and is the most flexible one?
Which element of the marketing mix produces revenue and is the most flexible one?
- Product
- Place
- Promotion
- Price (correct)
What is the major factor affecting buyer choice?
What is the major factor affecting buyer choice?
- Product quality
- Brand reputation
- Customer service
- Price (correct)
What is cost-based pricing?
What is cost-based pricing?
- Setting price based on production costs (correct)
- Setting price based on customer demand
- Setting price based on market conditions
- Setting price based on competitors' prices
What is standard markup pricing?
What is standard markup pricing?
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What are the external factors that influence pricing decisions?
What are the external factors that influence pricing decisions?
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