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Questions and Answers
Which of the following is a function of price in relation to brand equity?
Which of the following is a function of price in relation to brand equity?
- Creating a brand promise
- Determining the target consumer's mind
- Positioning the product's price
- Sending a quality message (correct)
What is price positioning?
What is price positioning?
- Placing a price on a good or service
- Comparing a product's price to its rivals (correct)
- Determining the exact message sent to clients
- Viewing a product as inexpensive
Why do firms sometimes underprice or overprice their products?
Why do firms sometimes underprice or overprice their products?
- To determine the exact message sent to clients
- Because they are unsure of their brand promise (correct)
- To position their product's price
- To send a quality message
What does a price-value matrix represent?
What does a price-value matrix represent?
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What is the role of price in brand equity?
What is the role of price in brand equity?
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What is a distribution strategy?
What is a distribution strategy?
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Why is it important to have a simple and efficient distribution method?
Why is it important to have a simple and efficient distribution method?
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What is the optimal distribution plan?
What is the optimal distribution plan?
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How can you use multiple distribution strategies?
How can you use multiple distribution strategies?
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What should you consider when developing a distribution plan?
What should you consider when developing a distribution plan?
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