Podcast
Questions and Answers
Which of the following is a benefit that companies who form strong user habits enjoy?
Which of the following is a benefit that companies who form strong user habits enjoy?
- Attachment to internal triggers (correct)
- Increased marketing costs
- Reliance on external prompting
- Lack of user engagement
Which of the following is NOT a characteristic of habit-forming companies?
Which of the following is NOT a characteristic of habit-forming companies?
- Manufacturing habits
- Linking services to users' emotions
- Relying on expensive marketing (correct)
- Linking services to users' daily routines
What triggers users to open Twitter or scroll through their Facebook feeds?
What triggers users to open Twitter or scroll through their Facebook feeds?
- Loneliness
- Rational thought
- Boredom (correct)
- External prompting
How did the ad industry once create consumer desire during Madison Avenue's golden era?
How did the ad industry once create consumer desire during Madison Avenue's golden era?
What is the first-to-mind solution in habit-forming products?
What is the first-to-mind solution in habit-forming products?
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