The Power of Habit
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The Power of Habit

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Questions and Answers

Which of the following is a benefit that companies who form strong user habits enjoy?

  • Attachment to internal triggers (correct)
  • Increased marketing costs
  • Reliance on external prompting
  • Lack of user engagement

    • Which of the following is NOT a characteristic of habit-forming companies?

  • Manufacturing habits
  • Linking services to users' emotions
  • Relying on expensive marketing (correct)
  • Linking services to users' daily routines

    • What triggers users to open Twitter or scroll through their Facebook feeds?

  • Loneliness
  • Rational thought
  • Boredom (correct)
  • External prompting

    • How did the ad industry once create consumer desire during Madison Avenue's golden era?

    <p>By relying on expensive marketing</p> Signup and view all the answers

    What is the first-to-mind solution in habit-forming products?

    <p>Manufactured habit</p> Signup and view all the answers

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