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Questions and Answers
Which of the following is a way in which advertising affects consumer decision making?
Which of the following is a way in which advertising affects consumer decision making?
- It can make consumers more informed about products (correct)
- It can only influence impulse purchases
- It can only influence purchases of luxury items
- It has no effect on consumer decision making
What is a potential negative effect of advertising on consumer decision making?
What is a potential negative effect of advertising on consumer decision making?
- It can only influence purchases of non-essential items
- It can lead to more informed purchasing decisions
- It can create unrealistic expectations about products (correct)
- It can make consumers more price-sensitive
Which of the following is an example of how advertising can influence consumer decision making?
Which of the following is an example of how advertising can influence consumer decision making?
- Advertising can create a desire for a specific brand (correct)
- Advertising can only influence decisions for low-cost items
- Advertising can only influence decisions for products consumers have never heard of
- Advertising has no influence on consumer decision making
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