The Power of Advertising on Consumer Decision Making
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Questions and Answers

Which of the following is a way in which advertising affects consumer decision making?

  • It can make consumers more informed about products (correct)
  • It can only influence impulse purchases
  • It can only influence purchases of luxury items
  • It has no effect on consumer decision making

    • What is a potential negative effect of advertising on consumer decision making?

  • It can only influence purchases of non-essential items
  • It can lead to more informed purchasing decisions
  • It can create unrealistic expectations about products (correct)
  • It can make consumers more price-sensitive

    • Which of the following is an example of how advertising can influence consumer decision making?

  • Advertising can create a desire for a specific brand (correct)
  • Advertising can only influence decisions for low-cost items
  • Advertising can only influence decisions for products consumers have never heard of
  • Advertising has no influence on consumer decision making

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