Podcast
Questions and Answers
Advertising language is often literal and never manipulated to suggest meanings far beyond the scope of the product or service being marketed.
Advertising language is often literal and never manipulated to suggest meanings far beyond the scope of the product or service being marketed.
False
A simile is a figure of speech that compares two unlike things without using 'like' or 'as'.
A simile is a figure of speech that compares two unlike things without using 'like' or 'as'.
False
The expression 'He roared like a lion' is an example of a metaphor.
The expression 'He roared like a lion' is an example of a metaphor.
False
Figurative language is used to make language more precise and concise.
Figurative language is used to make language more precise and concise.
Signup and view all the answers
The US Coffee Bureau claimed that 'good coffee is like a sunny day'.
The US Coffee Bureau claimed that 'good coffee is like a sunny day'.
Signup and view all the answers
Nivea Soft shower gel is claimed to be 'like a refreshing ocean breeze'.
Nivea Soft shower gel is claimed to be 'like a refreshing ocean breeze'.
Signup and view all the answers
Metaphorical usage is a literal way of expressing an idea.
Metaphorical usage is a literal way of expressing an idea.
Signup and view all the answers
Advertisers rarely use metaphors in their advertisements.
Advertisers rarely use metaphors in their advertisements.
Signup and view all the answers
Similes and metaphors are used together in the same advertisement.
Similes and metaphors are used together in the same advertisement.
Signup and view all the answers
Metaphors are rarely used in dating ads.
Metaphors are rarely used in dating ads.
Signup and view all the answers
The repeated use of abbreviations in dating ads is due to a lack of space.
The repeated use of abbreviations in dating ads is due to a lack of space.
Signup and view all the answers
Metaphors are used to highlight the differences between two things.
Metaphors are used to highlight the differences between two things.
Signup and view all the answers
Study Notes
The Power of Advertising
- Advertising language is often manipulated to suggest meanings beyond the scope of the product or service being marketed.
- Figurative language is used to make language more vivid and engaging, establishing comparisons and associations between objects or concepts.
Figurative Language Devices
- Simile: a figure of speech that compares two objects or concepts using "like" or "as," e.g., "He roared like a lion."
- Metaphor: a figure of speech that expresses one object, event, or action as actually being another, e.g., "Tropicana fruit juice is 100% pure sunshine."
Examples of Figurative Language in Advertising
- Consulate's menthol cigarettes: "as cool as a mountain stream"
- US Coffee Bureau: "good coffee is like friendship: rich and warm and strong"
- Nivea Soft: "like gentle summer rain"
- Tropicana fruit juice: "100% pure sunshine"
- Jaguar cars: "a place in the sun that moves like the wind" (combination of metaphor and simile)
Metaphor in Dating Ads
- Examples of metaphors used in dating ads:
- "BRUCE WILLIS looking for his Demi Moore" (comparing a person to a celebrity)
- "FILLY 34 n/s, seeks intelligent Stallion" (comparing people to horses)
- "ANGEL WITH halo & wings but in need of TLC" (comparing a person to an angel)
- The repeated use of abbreviations in these ads may be due to a desire to convey a sense of informality and relaxed communication.
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
Explore how advertising language is used to persuade and manipulate, including the use of figurative language to suggest meanings beyond the product or service being marketed. Learn how descriptive language can influence our perceptions and decisions.
