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Questions and Answers
What is the root of the word 'advertisement'?
What is the root of the word 'advertisement'?
- The French verb 'advertir'
- The Greek verb 'adverto'
- The English verb 'advert'
- The Latin verb 'advertere' (correct)
What is the ultimate aim of advertising?
What is the ultimate aim of advertising?
- To demonstrate linguistic creativity
- To create catchy and hyperbolic statements
- To encourage the addressee to take action (correct)
- To present information in a series of short phrases
What are slogans in advertisements known for?
What are slogans in advertisements known for?
- Being lengthy and detailed
- Being complex and difficult to pronounce
- Being subtle and inconspicuous
- Being simple, catchy, and easy to remember (correct)
What is the role of a copywriter in advertising?
What is the role of a copywriter in advertising?
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What does the term 'advertising' refer to?
What does the term 'advertising' refer to?
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Study Notes
Origins of Advertising
- The root of the word 'advertisement' lies in the Latin words 'ad' (to) and 'vertere' (to turn), literally meaning "to turn towards".
Purpose of Advertising
- The ultimate aim of advertising is to inform, persuade, or remind people about a product, service, or idea, ultimately driving sales or action.
Slogans in Advertising
- Slogans in advertisements are known for being short, catchy, and memorable phrases that capture the essence of a brand or product, making them easy to remember.
Copywriter's Role
- A copywriter in advertising is responsible for creating written content, such as headlines, slogans, and body copy, to communicate a message and capture the audience's attention.
Definition of Advertising
- The term 'advertising' refers to a form of communication that is used to persuade an audience to take some action, such as buying a product, service, or idea.
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