The Power and Challenges of Media

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30 Questions

What is a major challenge facing the media industry?

Lack of government funding

What is a characteristic of a MOOC?

No pre-qualifications required

What is the potential impact of social media?

Both positive and negative

What is a benefit of MOOCs?

May enable certification, employment, or further studies

Why do audiences tend to trust the media?

Because they tend to trust them all the time

What is a challenge facing the media industry in terms of laws?

Weak enforcement of laws to protect the media

What is the primary goal of MOOCs according to Thomas L. Friedman?

To provide affordable education and lift people out of poverty

What is a characteristic of MOOCs that allows students to be more self-directed and independent?

Accessibility

What is an example of wearable technology that can be used in education?

Smart Watches

What is a benefit of MOOCs that allows learners to participate in courses without prior qualifications?

Making education more accessible

What is a characteristic of MOOCs that allows learners to access course materials at any time?

Immediacy

What is the term coined by Dave Cormier in 2008 to describe a type of online course?

MOOC

What is the purpose of tracking brain activity in education?

To train students on how to relax their minds

What is the role of media in promoting political participation?

To inform the public about government policies

What is the benefit of media and information in terms of quality of life?

It has improved access to information

What is the goal of becoming a media and information literate individual?

To become a skilled creator and producer of media messages

What is the outcome of the growth of the media industry?

An increase in the number of jobs

What is the relationship between the government and the media?

The government and media have a long-standing relationship in the fields of public service

What is the primary requirement for development to occur?

Media and information literate individuals sharing the same goal

What has led to the creation of more jobs in the media?

The growth of media and information

What is the term for individuals who serve as channels of information dissemination?

People As Media

What is a prerequisite to a good job?

Education

What is the effect of media on learning?

It makes learning a choice

Who are the individuals that obtain information from other media users?

Crowdsourcing

What is the term for people who use modern technology to share information about a prevalent phenomenon in a community?

Citizen Journalists

Who is responsible for creating change in society?

Individuals who developed a need for change

What is the effect of media and information on social units?

It makes them more cohesive

What is the platform that creates a massive impact on society by spreading information in a more accessible and convenient way?

Social Journalism

What is the role of media in society?

It plays a hand towards a holistic development of the society

Who are the individuals that manipulate the media behind the lens and pens?

People In Media

Study Notes

Challenges in the Media Industry

  • Shortage of government funding hinders the media industry's potential for success
  • Lack of projects and programs to cultivate creativity prevents the industry from reaching its full potential
  • Weak enforcement of laws protecting the media exposes them to threats

The Power of Media

  • The mass media is powerful due to audience trust
  • Social media has the power to do both good and harm

MOOC (Massive Open Online Course)

  • No limits for enrollment
  • Open to anyone with no pre-qualifications or fees
  • Online learning available through the web
  • Structured around learning goals on a particular topic
  • Provides education that may enable certification, employment, or further studies

Features of MOOC

  • Patterned on a college or university course
  • May be less structured
  • Coined by Dave Cormier in 2008
  • Need for MOOCs is driven by the potential to lift people out of poverty through affordable education
  • Enables a billion more brains to solve the world's biggest problems

Why MOOC?

  • Learners can choose courses without pre-qualifications
  • Makes education affordable to all
  • Makes learning multifaceted with diverse participants

Ubiquitous Learning

  • Learning at any time and any place
  • 6 key characteristics:
    • Permanency: never deleted on purpose and continuously updated
    • Accessibility: always have access to the material
    • Immediacy: able to get information whenever needed
    • Interactivity: interact with other people in their educational network
    • Situating of instructional activities: presented in a natural way, mimicking real-world situations
    • Adaptability: able to adapt to students' changing lives

Wearable Technologies

  • Clothing (Smart Vests)
  • Implants (Hearing devices and Human Microchips)
  • Example: Smart Watches

Wearable Technologies for Education

  • Uses in education: tracking brain activity to analyze stress and relaxation levels
  • Can be used to train students on how to relax their minds

Media and Information for Improvement of Learning

  • Media and information have reinvented learning as a whole
  • Made learning a choice instead of a necessary evil
  • Enables individuals to develop a need for change in society

Media and Information Literate Individuals

  • Enables people to interpret and make informed judgments
  • To become skillful creators and producers of information and media messages
  • Improves quality of life through easier communication and accessible information

Media and Information for Greater Political Participation

  • Media and Government have a long-standing relationship in public service
  • The Government serves the people, and the Media informs the public about subjects they need or want
  • Encourages public participation in government through informed decision-making

Media and Information Promoting Economic Opportunities

  • The media industry has grown in number, both in content and workforce
  • Development would not occur without media and information literate individuals sharing the same goal

People Media

  • Refers to individuals involved in the use, analysis, evaluation, and production of media and information
  • Two types: PEOPLE AS MEDIA and PEOPLE IN MEDIA

People As Media

  • Individuals who serve as channels of information dissemination
  • Types:
    • Opinion Leaders: influential people who convey information to others
    • Crowdsourcing: obtaining information from other media users
    • Citizen Journalism: individuals who share information through modern technology
    • Social Journalism: platforms that create a massive impact on society through accessible information

People In Media

  • Individuals who manipulate the media behind the lens and pens
  • Use different multimedia to spread information and messages for the public

Test your understanding of the media industry, its potential, and the challenges it faces. Learn about the impact of government funding, creative programs, and law enforcement on the media. Explore the power of social media and its dual nature.

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