Podcast
Questions and Answers
Enabling the network inside is not important for the digital transformation of a business.
Enabling the network inside is not important for the digital transformation of a business.
Businesses must acquire new skills in order to leverage customer networks outside the firm.
Businesses must acquire new skills in order to leverage customer networks outside the firm.
Customer networks only affect the marketing department of an organization.
Customer networks only affect the marketing department of an organization.
The presence on Facebook should be managed by global HQs rather than local business units.
The presence on Facebook should be managed by global HQs rather than local business units.
The collaborate strategy focuses on the skills that customers can bring to contribute successfully.
The collaborate strategy focuses on the skills that customers can bring to contribute successfully.
The connect strategy focuses on the conversations that customers are already having.
The connect strategy focuses on the conversations that customers are already having.
Pre-digital firms may face challenges in rethinking customer assumptions.
Pre-digital firms may face challenges in rethinking customer assumptions.
The impact of the strategy should be measurable.
The impact of the strategy should be measurable.
The strategy developed should address the problem/objective.
The strategy developed should address the problem/objective.
The document can be freely distributed.
The document can be freely distributed.
True or false: In the digital age, customers are passive consumers.
True or false: In the digital age, customers are passive consumers.
True or false: Customer networks have reshaped the customers' path to purchase.
True or false: Customer networks have reshaped the customers' path to purchase.
True or false: The mass-market model is still widely used in firms today.
True or false: The mass-market model is still widely used in firms today.
True or false: The marketing funnel is based on the 'hierarchy of effects' and maps out the progression of a potential customer through five stages.
True or false: The marketing funnel is based on the 'hierarchy of effects' and maps out the progression of a potential customer through five stages.
True or false: The path to purchase is a macro tool for thinking very broadly about customers' psychological states.
True or false: The path to purchase is a macro tool for thinking very broadly about customers' psychological states.
True or false: Access, Engage, Customise, Connect, and Collaborate are the five core behaviors of networked customers.
True or false: Access, Engage, Customise, Connect, and Collaborate are the five core behaviors of networked customers.
True or false: On-demand services are now accessible to customers anywhere at any time.
True or false: On-demand services are now accessible to customers anywhere at any time.
True or false: An engage strategy for a business involves becoming a source of valued content for customers.
True or false: An engage strategy for a business involves becoming a source of valued content for customers.
True or false: The customize strategy for a business involves overwhelming customers with choice and excessively personal messaging.
True or false: The customize strategy for a business involves overwhelming customers with choice and excessively personal messaging.
True or false: Customer networks have no impact on the departments other than marketing in an organization.
True or false: Customer networks have no impact on the departments other than marketing in an organization.
True or false: Pre-digital firms do not need to rethink their customer assumptions.
True or false: Pre-digital firms do not need to rethink their customer assumptions.
True or false: In order to leverage customer networks outside the firm, businesses must acquire new skills.
True or false: In order to leverage customer networks outside the firm, businesses must acquire new skills.
True or false: A collaborate strategy involves inviting customers to work together towards a shared goal using open platforms.
True or false: A collaborate strategy involves inviting customers to work together towards a shared goal using open platforms.
True or false: Passive contributions in collaboration can involve using customers' existing actions to power a collective project.
True or false: Passive contributions in collaboration can involve using customers' existing actions to power a collective project.
True or false: Open competitions can be used to enlist a diverse group to find the best answer or solution.
True or false: Open competitions can be used to enlist a diverse group to find the best answer or solution.
