The Microenvironment: Publics and The Home Depot Foundation

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What type of publics are described as groups that have an actual or potential interest in or impact on an organization’s ability to achieve its objectives?

Media publics (correct)

Government publics

Citizen-action publics

Local publics

Which group gives back to local communities through support for local nonprofits and grants?

Publics

General public

The Home Depot Foundation (correct)

The Microenvironment

Who does The Home Depot Foundation involve in volunteer hours wearing orange shirts as part of their support to local communities?

Citizen-action publics (correct)

Government publics

Financial publics

Local publics

Which markets are specifically mentioned in the text as examples of different types of customers?

Consumer markets Signup and view all the answers

During which event did beverage maker KDP forge a blueprint that makes disruption their friend?

Pandemic Signup and view all the answers

Which company provides an example of adapting to major disruptions in the marketing environment according to the text?

KDP Signup and view all the answers

What does the demographic environment involve?

People Signup and view all the answers

What does demography study?

Human populations Signup and view all the answers

Which generation falls between Baby Boomers and Millennials?

Generation X Signup and view all the answers

What is generational marketing primarily based on?

Lifestyle or life stage Signup and view all the answers

Why is marketing to Baby Boomers done focusing on lifestyle and pace instead of age?

It helps create a psychological connection with the target market Signup and view all the answers

Which group naturally appeals to the Nike CruzrOne sneaker, according to the text?

Baby Boomers Signup and view all the answers

Why are meal-plan delivery services like HelloFresh and Home Chef attractive to Gen Xers?

Gen Xers are interested in stress-free meal planning and preparation. Signup and view all the answers

What aspect of the American population is mentioned as changing in the text?

Educational attainment Signup and view all the answers

What is a key reason why meal-plan delivery services are specifically appealing to time-pressed Gen Xers?

They save time by providing stress-free meal planning and preparation. Signup and view all the answers

Why does the Domino’s ANYWARE ordering platform appeal to Generation Zers?

It provides customized interactions and convenient ordering experiences. Signup and view all the answers

What characteristic of Gen Zers makes them particularly interested in the Domino’s ANYWARE ordering platform?

Gen Zers' digital proficiency and desire for tailored interactions. Signup and view all the answers

In what way do meal-plan delivery services cater to the needs of time-pressed Gen Xers mentioned in the text?

By providing convenient and stress-free meal planning solutions. Signup and view all the answers

What is the primary goal of Unilever’s Love Beauty and Planet brand?

To make consumers more beautiful and show love to the planet Signup and view all the answers

How can companies react to the marketing environment?

By watching and reacting to forces in the environment Signup and view all the answers

Which approach involves taking aggressive actions to affect forces in the environment?

Proactive approach Signup and view all the answers

What does the text mean by 'Uncontrollable' when it comes to responding to the marketing environment?

Forces that cannot be influenced or changed Signup and view all the answers

How does Unilever's Love Beauty and Planet brand cater to current trends?

By focusing on natural, organic, and ethical products Signup and view all the answers

In the context of cultural environments, what types of beliefs and values are persistent and passed on from parents to children?

Core beliefs and values Signup and view all the answers

What type of images and videos does Aerie’s #AerieREAL campaign promise to use in its marketing content?

Images and videos of real women Signup and view all the answers

What are considered secondary cultural values that are more open to change?

People’s views of themselves, others, organizations Signup and view all the answers

What is a characteristic of people's views of others as described in the text?

Being 'alone together' even when physically together Signup and view all the answers

Which one of the following is NOT mentioned as a factor that reinforces core beliefs and values?

Businesses Signup and view all the answers

What is a key aspect of Aerie's brand identity as highlighted in the text?

Pledging to use unretouched images of real women Signup and view all the answers