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Questions and Answers
Which of the following is the correct definition of the MICE industry?
What is the main difference between a conference and a convention?
What is the purpose of an incentive event?
How does an exposition differ from an exhibition?
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What is the purpose of an exhibition?
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Study Notes
MICE Industry
- The MICE industry stands for Meetings, Incentives, Conventions, and Exhibitions/Events.
Conferences and Conventions
- A conference is a formal meeting of people with a shared interest or profession, usually featuring presentations and discussions.
- A convention is a larger gathering of people with a common interest or profession, often featuring exhibits, speakers, and networking opportunities.
Incentive Events
- The purpose of an incentive event is to motivate and reward employees, partners, or customers for achieving specific goals or targets.
Expositions and Exhibitions
- An exposition is a large-scale exhibition or show, often featuring a variety of products, services, or cultural displays.
- An exhibition is a smaller-scale display of products, services, or ideas, often with a specific theme or focus.
Purpose of an Exhibition
- The purpose of an exhibition is to showcase products, services, or ideas, often to promote business, generate leads, or build brand awareness.
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Description
Test your knowledge about the MICE industry and its significance in the tourism and hospitality sector. Learn about meetings, incentives, conferences, conventions, and exhibitions, and discover why this industry is booming. Explore the meaning and importance of MICE and understand how it contributes to various purposes and rewards.
