Risk and Compliance in the MICE Industry

Group 3

• Negative outcomes can be assessed through evidence.
• Adherence to laws and regulations in the MICE sector (Meetings, Incentives, Conferences, and Exhibitions) is crucial.
• A framework for sustainable event planning and management is needed.
• GSTC (Global Sustainable Tourism Council) is relevant.
• Contracts outlining responsibilities in event planning should be clear.
• Steps to mitigate risks in events must be in place.
• Guaranteeing compliance with operational regulations is important.
• Approvals are necessary for operating an event management company.
• Tax on goods/services collected from customers is a factor.

Risk, Compliance, and MICE Industry

• Risk is a key concern.
• Compliance is crucial.
• The MICE Industry is the primary topic.

Sustainability Standards

• Sustainability standards are essential.
• Global Sustainable Tourism Council (GSTC) MICE criteria are relevant standards.
• Event Management Agreements are needed.
• Risk Management Procedures are necessary.

Permits, Licenses, and VAT

• Permits are required.
• Licenses are required.
• VAT (Value Added Tax) is a consideration.

Group 5: Technology in Events

• Augmented Reality (AR) enhances real-world events with interactive digital elements.
• Artificial Intelligence (AI) is used in automating tasks like registrations and data analysis, streamlining the MICE industry.
• Sustainability is emphasized in the MICE industry, focusing on eco-friendly practices and materials.

Attendee Expectations

• High-quality content is expected.
• Sustainability is a critical concern.
• Attendees desire flexibility.

Holographic Simulation

• Holographic Simulation is a 3D technology used to create realistic experiences for event attendees.

Global Impacts on MICE Industry

• Globalization influences the worldwide MICE market.
• Technology aids in communication, hybrid events, and virtual events.
• Cultural exchange is a key aspect of the industry.

Group 4: Ethics in MICE

• Ethos (Greek word) relates to ethics.
• The roles of ethics include professional, social, and business ethics.
• Five unethical practices in the MICE industry are noted: familiarization tours.

Group 2: Event Planning and Organization

• Primary attractions of themed events should align with the theme.
• Support activities enhance breaks.
• Sequence guides are essential for organizers.
• Support activities are essential elements that complement the main event.

Exhibitors Manual and Event Activities

• An Exhibitors Manual details event rules, logistics, and guidelines.
• Support activities include keynote speeches, interactive games, and fireworks displays, enriching the attendee experience.
• Feedback from past events can help improve future events.
• Event program creation considers goals and attendee needs.
• Ancillary activities support the main event, for example, awards or presentations.

Group 1: Marketing and Customer Care

• Customer care, engagement, and research are important for MICE marketing.
• Prompt, transparent communication is vital.
• Pre-event support and on-site assistance improve the attendee experience.
• Post-event feedback and follow-up nurture the relationship with customers.

Essential Elements for MICE Marketing

• Target Audience needs and expectations should be a priority.
• Strong branding creates recognition and trust.
• Strategic pricing strategies attract customers.
• Excellent customer experience retains customers.
• Proper distribution channels ensure product availability.

This quiz focuses on the critical aspects of risk management and compliance within the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. It covers essential topics such as sustainability standards, operational regulations, and the importance of clear event management contracts. Test your knowledge on ensuring safe and legal event planning.