The Marketing Mix Quiz

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What does the selling concept focus on?

Meeting consumer needs and wants

The company's existing products (correct)

Creating a comprehensive integrated marketing program

Understanding target audience's willingness to pay

What is the primary focus of the marketing concept?

Consumer needs and wants (correct)

Creating a need-satisfying market offering

Heavy selling and promotion

Understanding target audience and their willingness to pay

What is a disadvantage of the selling concept?

It leads to a comprehensive integrated marketing program

It focuses on what the company wants to make rather than what consumers want (correct)

It takes an outside-in perspective

It engages target audiences and persuades consumers

Which marketing concept starts with the factory and focuses on the company’s existing products?

Production concept Signup and view all the answers

What does the marketing concept aim to do?

Create a need-satisfying market offering Signup and view all the answers

What does the marketing mix consist of?

Product, price, place, promotion Signup and view all the answers

Which marketing concept focuses on the company's existing products and emphasizes heavy selling and promotion?

Selling concept Signup and view all the answers

What is the primary focus of the marketing concept?

Customer needs and satisfaction Signup and view all the answers

Which marketing concept takes an inside-out perspective, starting with the factory and the company's existing products?

Selling concept Signup and view all the answers

What does the firm need to understand when deciding on the price for its offering?

Target audience and their willingness to pay Signup and view all the answers

The Marketing Mix Quiz

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Questions and Answers

What does the selling concept focus on?

What is the primary focus of the marketing concept?

What is a disadvantage of the selling concept?

Which marketing concept starts with the factory and focuses on the company’s existing products?

What does the marketing concept aim to do?

What does the marketing mix consist of?

Which marketing concept focuses on the company's existing products and emphasizes heavy selling and promotion?

What is the primary focus of the marketing concept?

Which marketing concept takes an inside-out perspective, starting with the factory and the company's existing products?

What does the firm need to understand when deciding on the price for its offering?

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