Podcast
Questions and Answers
What does the selling concept focus on?
What does the selling concept focus on?
- Meeting consumer needs and wants
- The company's existing products (correct)
- Creating a comprehensive integrated marketing program
- Understanding target audience's willingness to pay
What is the primary focus of the marketing concept?
What is the primary focus of the marketing concept?
- Consumer needs and wants (correct)
- Creating a need-satisfying market offering
- Heavy selling and promotion
- Understanding target audience and their willingness to pay
What is a disadvantage of the selling concept?
What is a disadvantage of the selling concept?
- It leads to a comprehensive integrated marketing program
- It focuses on what the company wants to make rather than what consumers want (correct)
- It takes an outside-in perspective
- It engages target audiences and persuades consumers
Which marketing concept starts with the factory and focuses on the company’s existing products?
Which marketing concept starts with the factory and focuses on the company’s existing products?
What does the marketing concept aim to do?
What does the marketing concept aim to do?
What does the marketing mix consist of?
What does the marketing mix consist of?
Which marketing concept focuses on the company's existing products and emphasizes heavy selling and promotion?
Which marketing concept focuses on the company's existing products and emphasizes heavy selling and promotion?
What is the primary focus of the marketing concept?
What is the primary focus of the marketing concept?
Which marketing concept takes an inside-out perspective, starting with the factory and the company's existing products?
Which marketing concept takes an inside-out perspective, starting with the factory and the company's existing products?
What does the firm need to understand when deciding on the price for its offering?
What does the firm need to understand when deciding on the price for its offering?
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