The Marketing Mix Quiz
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Questions and Answers

What does the selling concept focus on?

  • Meeting consumer needs and wants
  • The company's existing products (correct)
  • Creating a comprehensive integrated marketing program
  • Understanding target audience's willingness to pay

    • What is the primary focus of the marketing concept?

  • Consumer needs and wants (correct)
  • Creating a need-satisfying market offering
  • Heavy selling and promotion
  • Understanding target audience and their willingness to pay

    • What is a disadvantage of the selling concept?

  • It leads to a comprehensive integrated marketing program
  • It focuses on what the company wants to make rather than what consumers want (correct)
  • It takes an outside-in perspective
  • It engages target audiences and persuades consumers

    • Which marketing concept starts with the factory and focuses on the company’s existing products?

    <p>Production concept</p> Signup and view all the answers

    What does the marketing concept aim to do?

    <p>Create a need-satisfying market offering</p> Signup and view all the answers

    What does the marketing mix consist of?

    <p>Product, price, place, promotion</p> Signup and view all the answers

    Which marketing concept focuses on the company's existing products and emphasizes heavy selling and promotion?

    <p>Selling concept</p> Signup and view all the answers

    What is the primary focus of the marketing concept?

    <p>Customer needs and satisfaction</p> Signup and view all the answers

    Which marketing concept takes an inside-out perspective, starting with the factory and the company's existing products?

    <p>Selling concept</p> Signup and view all the answers

    What does the firm need to understand when deciding on the price for its offering?

    <p>Target audience and their willingness to pay</p> Signup and view all the answers

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