The Marketing Mix
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Questions and Answers

Which of the following is NOT one of the primary elements of a marketing mix?

  • Price
  • Placement
  • Promotion (correct)
  • Product

    • What does the element of 'product' in the marketing mix refer to?

  • The distribution channels for the product
  • The price point or price range for the product or service
  • A good or service that meets a customer's needs (correct)
  • Creating brand awareness around the product or service

    • What is the goal of determining the price for a product or service?

  • To create brand awareness
  • To maximize profit margins and return on investment (correct)
  • To identify distribution channels
  • To differentiate the product from competitors

    • What does the element of 'placement' in the marketing mix refer to?

    <p>The distribution channels for the product</p> Signup and view all the answers

    What is the focus of the 'promotion' element in the marketing mix?

    <p>To create brand awareness</p> Signup and view all the answers

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