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Questions and Answers
Which of the following is NOT one of the primary elements of a marketing mix?
Which of the following is NOT one of the primary elements of a marketing mix?
- Price
- Placement
- Promotion (correct)
- Product
What does the element of 'product' in the marketing mix refer to?
What does the element of 'product' in the marketing mix refer to?
- The distribution channels for the product
- The price point or price range for the product or service
- A good or service that meets a customer's needs (correct)
- Creating brand awareness around the product or service
What is the goal of determining the price for a product or service?
What is the goal of determining the price for a product or service?
- To create brand awareness
- To maximize profit margins and return on investment (correct)
- To identify distribution channels
- To differentiate the product from competitors
What does the element of 'placement' in the marketing mix refer to?
What does the element of 'placement' in the marketing mix refer to?
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What is the focus of the 'promotion' element in the marketing mix?
What is the focus of the 'promotion' element in the marketing mix?
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