Podcast
Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App
Questions and Answers
Which of the following is NOT one of the primary elements of a marketing mix?
Which of the following is NOT one of the primary elements of a marketing mix?
- Price
- Placement
- Promotion (correct)
- Product
What does the element of 'product' in the marketing mix refer to?
What does the element of 'product' in the marketing mix refer to?
- The distribution channels for the product
- The price point or price range for the product or service
- A good or service that meets a customer's needs (correct)
- Creating brand awareness around the product or service
What is the goal of determining the price for a product or service?
What is the goal of determining the price for a product or service?
- To create brand awareness
- To maximize profit margins and return on investment (correct)
- To identify distribution channels
- To differentiate the product from competitors
What does the element of 'placement' in the marketing mix refer to?
What does the element of 'placement' in the marketing mix refer to?
Signup and view all the answers
What is the focus of the 'promotion' element in the marketing mix?
What is the focus of the 'promotion' element in the marketing mix?
Signup and view all the answers
Flashcards are hidden until you start studying
