The Marketing Mix
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Questions and Answers

Which of the following best describes the marketing mix?

  • The tangible, physical products offered by a business
  • The combination of variables used by a business to carry out its marketing strategy (correct)
  • The functions and features of a good or service
  • The amount a consumer pays for a product or service

    • What does the term 'product' refer to in the marketing mix?

  • Tangible, physical products as well as services (correct)
  • The needs of the customer
  • The functions and features of a good or service
  • The cost to make a product

    • What are the 4Ps of the marketing mix?

  • Profit Price Place Promotion
  • Product Price Place Promotion (correct)
  • Product Price Profit Promotion
  • Product Profit Place Promotion

    • What factors can influence the price of a product?

    <p>The cost to make it, the amount of profit desired, the price competitors charge, the price customers are willing to pay</p> Signup and view all the answers

    What does the term 'USP' stand for in relation to a product?

    <p>Unique Selling Proposition</p> Signup and view all the answers

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