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Questions and Answers
Which of the following best describes the marketing mix?
Which of the following best describes the marketing mix?
- The tangible, physical products offered by a business
- The combination of variables used by a business to carry out its marketing strategy (correct)
- The functions and features of a good or service
- The amount a consumer pays for a product or service
What does the term 'product' refer to in the marketing mix?
What does the term 'product' refer to in the marketing mix?
- Tangible, physical products as well as services (correct)
- The needs of the customer
- The functions and features of a good or service
- The cost to make a product
What are the 4Ps of the marketing mix?
What are the 4Ps of the marketing mix?
- Profit Price Place Promotion
- Product Price Place Promotion (correct)
- Product Price Profit Promotion
- Product Profit Place Promotion
What factors can influence the price of a product?
What factors can influence the price of a product?
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What does the term 'USP' stand for in relation to a product?
What does the term 'USP' stand for in relation to a product?
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