5 Questions
Which of the following best describes the marketing mix?
The combination of variables used by a business to carry out its marketing strategy
What does the term 'product' refer to in the marketing mix?
Tangible, physical products as well as services
What are the 4Ps of the marketing mix?
Product Price Place Promotion
What factors can influence the price of a product?
The cost to make it, the amount of profit desired, the price competitors charge, the price customers are willing to pay
What does the term 'USP' stand for in relation to a product?
Unique Selling Proposition
Test your knowledge on the marketing mix with this quiz! Explore the 4Ps - product, price, place, and promotion - and learn how businesses use these variables to meet customer needs and carry out their marketing strategies. Challenge yourself and see how well you understand the key concepts of the marketing mix.
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