The Marketing Magic of Manchester United
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Questions and Answers

What is the key factor that has helped Manchester United maintain its marketability?

The continued exposure of a quality product.

What has resulted in high volumes of merchandise sales for Manchester United?

The continued exposure of a quality product.

How has Manchester United positioned itself in terms of price?

As a premium product.

What has helped Manchester United brand itself as one of the most recognizable professional sports teams?

<p>The success on and off the field.</p> Signup and view all the answers

What is the marketing mix that has helped Manchester United establish its success?

<p>The combination of an excellent product and effective price positioning.</p> Signup and view all the answers

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