Podcast
Questions and Answers
Why was the new bike version tested in China?
Why was the new bike version tested in China?
How many bikes were created for the initial marketing strategy?
How many bikes were created for the initial marketing strategy?
Who showed great interest in the product at trade shows?
Who showed great interest in the product at trade shows?
How were the pre-orders generated for the new bike version?
How were the pre-orders generated for the new bike version?
What was the founder's reaction after using the new bike version for a week?
What was the founder's reaction after using the new bike version for a week?
What is the primary purpose of a cover letter in the context of research submission?
What is the primary purpose of a cover letter in the context of research submission?
What elements does an editor look for in a cover letter?
What elements does an editor look for in a cover letter?
How should the cover letter emphasize the major points of the paper?
How should the cover letter emphasize the major points of the paper?
What is the recommended approach for authors when selecting a journal for submission?
What is the recommended approach for authors when selecting a journal for submission?
What should authors avoid when writing a cover letter?
What should authors avoid when writing a cover letter?
What role can authors play in strengthening the quality of the peer-review process?
What role can authors play in strengthening the quality of the peer-review process?
What is the primary focus of a cover letter in research submission?
What is the primary focus of a cover letter in research submission?
What is the recommended approach for presenting the research's significance in the cover letter?
What is the recommended approach for presenting the research's significance in the cover letter?
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Study Notes
- A new version of a bike was created which was cheaper to fly to China for testing than to ship samples.
- The product was tested in China, and the founder was extremely happy with it after using it for commuting for a week.
- An additional $10,000 was invested in creating 12 bikes, with 10 given to YouTube influencers and 2 used for a Shopify website.
- RVers at trade shows showed great interest in the product, leading to a targeted marketing strategy towards them.
- Sending bikes to RV influencers, a bike influencer, and a tech influencer for validation resulted in around $3-4 million in pre-orders after their reviews were released.
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