13 Questions
Why was the new bike version tested in China?
It was cheaper to fly to China than to ship samples
How many bikes were created for the initial marketing strategy?
12
Who showed great interest in the product at trade shows?
RVers
How were the pre-orders generated for the new bike version?
By sending bikes to influencers for validation
What was the founder's reaction after using the new bike version for a week?
The founder was extremely happy with the bike's performance
What is the primary purpose of a cover letter in the context of research submission?
To provide the editor with an overview of the research's significance
What elements does an editor look for in a cover letter?
Context, significant findings, target audience relevance, and a brief encapsulation of key points
How should the cover letter emphasize the major points of the paper?
By presenting the points in a different way or introducing entirely new aspects not covered in the paper
What is the recommended approach for authors when selecting a journal for submission?
Considering the target audience for their work, the level of significance of their research, and whether the paper is suited for a broad or specialized audience
What should authors avoid when writing a cover letter?
Repeating the abstract
What role can authors play in strengthening the quality of the peer-review process?
Suggesting reviewers in the cover letter
What is the primary focus of a cover letter in research submission?
The research's significance and novelty
What is the recommended approach for presenting the research's significance in the cover letter?
By emphasizing the major points of the paper and the new knowledge the community will gain
Study Notes
- A new version of a bike was created which was cheaper to fly to China for testing than to ship samples.
- The product was tested in China, and the founder was extremely happy with it after using it for commuting for a week.
- An additional $10,000 was invested in creating 12 bikes, with 10 given to YouTube influencers and 2 used for a Shopify website.
- RVers at trade shows showed great interest in the product, leading to a targeted marketing strategy towards them.
- Sending bikes to RV influencers, a bike influencer, and a tech influencer for validation resulted in around $3-4 million in pre-orders after their reviews were released.
Explore a case study about testing and marketing a new version of a bike, including testing in China, influencer partnerships, and resulting pre-orders. Learn about different strategies used in reaching potential customers and generating interest in the product.
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