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Questions and Answers
Who made the observation about copywriters falling into two categories?
Who made the observation about copywriters falling into two categories?
- Brian Clark
- William Maynard (correct)
- Ted Bates
- David Ogilvy
In the text, what did William Maynard consider as an end?
In the text, what did William Maynard consider as an end?
- Blogging
- Advertising (correct)
Who is the author of the classic book 'Ogilvy on Advertising'?
Who is the author of the classic book 'Ogilvy on Advertising'?
- Brian Clark
- Ted Bates
- William Maynard
- David Ogilvy (correct)
What is the name of the 10th largest advertising agency in the United States mentioned in the text?
What is the name of the 10th largest advertising agency in the United States mentioned in the text?
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What did Ogilvy famously add to William Maynard's observation?
What did Ogilvy famously add to William Maynard's observation?
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