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The Killer and the Poet

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Questions and Answers

Who made the observation about copywriters falling into two categories?

Brian Clark

William Maynard (correct)

Ted Bates

David Ogilvy

In the text, what did William Maynard consider as an end?

Blogging

Advertising (correct)

Twitter

Who is the author of the classic book 'Ogilvy on Advertising'?

Brian Clark

Ted Bates

William Maynard

David Ogilvy (correct)

What is the name of the 10th largest advertising agency in the United States mentioned in the text?

<p>Ted Bates & Company</p> Signup and view all the answers

What did Ogilvy famously add to William Maynard's observation?

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The Killer and the Poet

Choose a study mode

Podcast

Questions and Answers

Who made the observation about copywriters falling into two categories?

In the text, what did William Maynard consider as an end?

Who is the author of the classic book 'Ogilvy on Advertising'?

What is the name of the 10th largest advertising agency in the United States mentioned in the text?

What did Ogilvy famously add to William Maynard's observation?

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