The Killer and the Poet
5 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Who made the observation about copywriters falling into two categories?

  • Brian Clark
  • William Maynard (correct)
  • Ted Bates
  • David Ogilvy

    • In the text, what did William Maynard consider as an end?

  • Email
  • Blogging
  • Advertising (correct)
  • Twitter

    • Who is the author of the classic book 'Ogilvy on Advertising'?

  • Brian Clark
  • Ted Bates
  • William Maynard
  • David Ogilvy (correct)

    • What is the name of the 10th largest advertising agency in the United States mentioned in the text?

    <p>Ted Bates &amp; Company (C)</p> Signup and view all the answers

    What did Ogilvy famously add to William Maynard's observation?

    <p>I (C)</p> Signup and view all the answers

    More Like This

    Killer Whales: The Ocean's Apex Predators
    5 questions

    Killer Whales: The Ocean's Apex Predators

    UnboundJasper avatar
    UnboundJasper
    The Vending Machine Killer
    5 questions

    The Vending Machine Killer

    AdorableSugilite3306 avatar
    AdorableSugilite3306
    The Cell-Mediated Immune Response Quiz
    6 questions

    The Cell-Mediated Immune Response Quiz

    UnderstandableAmethyst avatar
    UnderstandableAmethyst
    The Yorkshire Ripper: Serial Killer
    6 questions

    The Yorkshire Ripper: Serial Killer

    AmazedCouplet avatar
    AmazedCouplet
    Use Quizgecko on...
    Browser
    Open
    Browser
    Browser