22 Questions
Which Canadian company owns Toronto Blue Jays?
Rogers
Which media company in Canada, along with Rogers, owns 75% of Maple Leaf Sports & Entertainment?
Bell
Which sport receives approximately $10 billion per year from Disney, Fox, CBS, and NBC for broadcasting rights?
NFL
What is the primary objective in creating media content about sports?
To create an 'aura of naturalness'
What impact does digital media have on how sport is covered and consumed?
It enables citizen reporting and prosumption
According to Duncan & Messner (2005), what are the qualitative differences in media messages about women in sport?
Sexualization and trivialization
How are women athletes often referred to in media, as highlighted by Barkhorn (2011)?
Girls or ladies
What is the dominant narrative in media about women in sport, as per the text?
Emphasis on elements of femininity
What is the influence of social media on sports, as per the text?
It shapes dominant messages and narratives
What is the impact of tv broadcasting on sports, as mentioned in the text?
Some sports have changed to accommodate television
What is the ideological role of media in sport, as highlighted in the text?
To create an 'aura of naturalness'
What is the primary impact of sports programming on broadcasting, according to the text?
It is often cheaper to produce than scripted content
What are the purposes of media as mentioned in the text?
Inform, Describe, Persuade, Entertain
Which form of media is described as being transmitted via the Internet?
Internet / digital media
During which era in Canada did the sport-media complex witness universal accessibility and a common culture?
Public era (1952-1961)
Which era in Canada's sport-media complex is characterized by audience fragmentation and a demand for more sport content?
Specialty sports channels era (1980s – 2010s)
What are examples of outdoor media mentioned in the text?
Billboards, Kiosks, Signs on buses and buildings
Which form of media involves the sharing of information electronically?
Broadcast media
What marks the end of the viewing rights in the current era of the sport-media complex?
Television companies are parts of media and sport conglomerates
Which era in Canada's sport-media complex is characterized by more coverage and treating the audience as a commodity?
Private era (1961-1970s)
Which era in Canada's sport-media complex is associated with CanCon (CRTC)?
Public era (1952-1961)
Which of the following is true about the sport-media complex?
Some sports are not reliant on media coverage
Study Notes
Ownership and Financing
- Rogers, a Canadian company, owns the Toronto Blue Jays.
- Rogers, along with another Canadian media company, owns 75% of Maple Leaf Sports & Entertainment.
Sports Broadcasting
- American sports broadcasting generates approximately $10 billion per year from Disney, Fox, CBS, and NBC.
- The primary objective of creating media content about sports is to entertain, inform, and persuade audiences.
Women in Sports Media
- According to Duncan & Messner (2005), media messages about women in sports differ qualitatively, often focusing on their physical appearance and personal lives.
- Women athletes are often referred to as "female athletes" or "women athletes," as highlighted by Barkhorn (2011).
- The dominant narrative in media about women in sports is that they are inferior to men and lack athletic ability.
Impact of Digital Media
- Digital media has changed how sports are covered and consumed, allowing for more accessibility and diversity of content.
- Social media has increased the influence of sports on society, allowing for more fan engagement and interaction.
TV Broadcasting and Sports
- TV broadcasting has increased the popularity and revenue of sports, with sports programming being a primary driver of broadcasting revenue.
Ideological Role of Media
- The ideological role of media in sports is to shape public opinion and influence societal values.
Purposes of Media
- The purposes of media in sports include entertainment, information, and persuasion.
Forms of Media
- Online media is transmitted via the Internet.
- Outdoor media includes billboards, posters, and other forms of public advertising.
- Electronic media involves the sharing of information electronically.
Eras of the Sport-Media Complex
- The era of universal accessibility and common culture in Canada's sport-media complex occurred in the past.
- The current era is characterized by audience fragmentation and a demand for more sport content.
- The era of treating the audience as a commodity and increasing coverage is also marked by the end of viewing rights.
- The era associated with CanCon (CRTC) is a significant period in Canada's sport-media complex.
Sport-Media Complex
- The sport-media complex is a system where sports and media are intertwined, influencing each other and society.
Test your knowledge of the intersection between sports and media with this quiz on Chapter 11 topics. Explore forms of media, the influence of media on sports, dominant narratives, and the purposes of media in the context of sports communication. This quiz covers print and broadcast media, their historical significance, and their roles in informing, persuading, and entertaining audiences.
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