The Impulse Purchase and Novelty Item Quiz
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Questions and Answers

What is the main characteristic of items that are bought for novelty?

  • Brand loyalty
  • Typical buying behavior
  • Uniqueness (correct)
  • Patterned behavior

    • Which term describes items that are purchased for their novelty and deviate from typical buying behavior?

  • Typical items
  • Novelty items (correct)
  • Brand loyalty items
  • Patterned items

    • What distinguishes items bought for novelty from other types of purchases?

  • Uniqueness (correct)
  • Brand loyalty
  • Patterned behavior
  • Typical buying behavior

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