Radio History Chapter 7 Flashcards

Questions and Answers

Why is contemporary radio considered specific?

Radio stations aim their content at narrow audiences.

European immigrant ______ applied for a radio patent within months of Guglielmo Marconi.

Nikola Tesla

Who is traditionally credited with the first sound recording?

Thomas Edison

What is broadcasting best defined as?

The transmission of music and voices at great distances to a large number of people. Signup and view all the answers

Which of the following best describes how radio changed after World War I?

Radio became a means of entertainment. Signup and view all the answers

Which of the following are characteristics of radio today?

It is mobile. Signup and view all the answers

For which of the following reasons is Guglielmo Marconi considered the 'Father of Radio'?

He was one of the first to send radio signals through the air, and he publicized his successes. Signup and view all the answers

How did the sinking of the Titanic affect the wireless industry?

It led to the Radio Act of 1912, which strengthened regulation of wireless operations. Signup and view all the answers

Which of the following did Edouard-Leon Scott de Martinville record on his phonautograph in 1860?

A folk song Signup and view all the answers

The formation of the Radio Corporation of America (RCA) in the early 1920s ensured that radio would be

A commercial industry based on profit. Signup and view all the answers

True or false: The idea of broadcasting came about before radio was actually developed.

True Signup and view all the answers

In which of the following ways did the radio broadcasting industry change in the 1930s?

Advertising revenues increased considerably. Signup and view all the answers

During World War I, the U.S. government took over the patents for radio in order to

Improve the technology for military use. Signup and view all the answers

Which of the following are characteristics of radio after the introduction of television?

It is more personal and specialized. Signup and view all the answers

Which of the following was passed by the U.S. government in 1910 and required larger ships to have a working wireless and operator?

Wireless Ship Act Signup and view all the answers

Which of the following statements accurately describe the popularity of radio in the United States today?

There are more than 15,000 broadcast radio stations. Signup and view all the answers

What was the radio industry's solution to the problem of how to make money once everyone owned a radio?

The industry began selling advertising radio spots. Signup and view all the answers

People who listen to radio mainly for music tend to choose ______ radio.

FM Signup and view all the answers

Which of the following genres became part of radio broadcasting in the 1930s?

Drama Signup and view all the answers

Radio continues to focus on a local audience today because

It is affordable for local advertisers to advertise on the radio. Signup and view all the answers

How did radio change its focus after television arrived?

It went from being nationally oriented to locally oriented. Signup and view all the answers

Which of the following best describes how modern radio is fragmented?

There are many stations serving many areas, which enables them to play specialized formats. Signup and view all the answers

True or false: Radio is still the main medium people use to consume audio content.

True Signup and view all the answers

People who favor information-based radio, such as news and sports, typically choose to listen to ______ radio.

AM Signup and view all the answers

Which of the following statements about format radio is true?

It means some potential audience members will not listen. Signup and view all the answers

Why did radio begin to focus on a local audience in the 1950s?

Television had captured the national audience. Signup and view all the answers

What is the advantage of flexibility in content for format radio?

Radio stations can respond to the interests of their audiences. Signup and view all the answers

True or false: After the emergence of television, people started gathering in groups to listen to radio.

False Signup and view all the answers

Study Notes

Contemporary Radio

Contemporary radio targets narrow audiences, making it specific in its programming.
Mobile, personal, and specific are key characteristics of modern radio.

Pioneers of Radio

Nikola Tesla, a European immigrant, applied for a radio patent shortly after Guglielmo Marconi.
Edouard-Leon Scott de Martinville recorded a folk song in 1860 on his phonautograph, but Thomas Edison is traditionally credited with the first sound recording.
Guglielmo Marconi is known as the "Father of Radio" for his early successful transmission of radio signals through the air.

Historical Developments

Broadcasting refers to the transmission of music and voices over long distances to large audiences.
After World War I, radio transitioned to serve entertainment and commercial purposes.
The sinking of the Titanic prompted the Radio Act of 1912, increasing regulation of wireless operations.

Economic Aspects of Radio

The formation of the Radio Corporation of America (RCA) in the early 1920s established radio as a commercial industry focused on profits.
Advertising revenues for radio grew significantly in the 1930s, making it a cost-effective entertainment option.

Regulations and Laws

The Wireless Ship Act of 1910 mandated larger ships to have a working wireless system and operator.
During World War I, the U.S. government took control of radio patents to enhance military technology.

Evolution Post-Television

After the emergence of television, radio shifted focus from a national to a local audience to remain competitive.
The trend in radio became fragmented, with many stations catering to diverse formats and audiences, allowing for specialized content.

Audience Preferences

FM radio is the preferred choice for music listeners, while AM radio is favored for news and sports programming.
There are over 15,000 broadcast radio stations in the U.S., with radio still being a primary medium for audio content consumption.

Format Radio

Format radio leads to audience segmentation, where certain demographic groups may not listen to up to 90% of potential programming.
The ability to change content quickly in format radio helps stations adapt to audience preferences and maintain relevance.

Group Listening Trends

Contrary to historical group listening practices, radio has not notably returned to communal listening habits since the rise of television.

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Description

Test your knowledge of key concepts in radio history with these flashcards from Chapter 7. Learn about significant figures and developments, including contemporary radio's audience targeting and early innovations in sound recording. Challenge yourself and enhance your understanding of radio's evolution!