Podcast
Questions and Answers
What percentage of India's population is considered part of the middle class?
What percentage of India's population is considered part of the middle class?
40%
What is one characteristic of the Indian middle class?
What is one characteristic of the Indian middle class?
They love to bargain and want more value for money
What was the marketing challenge faced by Bingo premium salted potato chips?
What was the marketing challenge faced by Bingo premium salted potato chips?
How to communicate their offer of 25% extra chips amidst a clutter of snack brands advertising similar offers
What is the significance of Indian Railways in this context?
What is the significance of Indian Railways in this context?
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Why did the brand choose the Indian Railways public address system for their marketing campaign?
Why did the brand choose the Indian Railways public address system for their marketing campaign?
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Study Notes
Indian Middle Class and Marketing
- Around 300 million people, approximately 25% of India's population, are considered part of the middle class.
- A characteristic of the Indian middle class is that they are aspirational and seek premium products.
Bingo Premium Salted Potato Chips Marketing Challenge
- The marketing challenge faced by Bingo premium salted potato chips was to reach a large audience in a cost-effective manner.
Significance of Indian Railways
- Indian Railways is a massive network that covers a vast geographical area and has a huge reach, making it an ideal platform for marketing campaigns.
- The Indian Railways public address system is a unique and effective medium to reach a large audience, especially in rural areas.
Marketing Strategy of Bingo
- The brand chose the Indian Railways public address system for their marketing campaign because it offered a cost-effective way to reach a large audience, especially in rural areas where traditional media may not be as effective.
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Description
Test your knowledge about the Great Indian Middle Class and discover fascinating facts about its size, preferences, and habits. Learn about their love for bargaining and desire for value for money. Find out how brands like Bingo Premium Salted Potato Chips attract this lucrative market segment. Take the quiz now and become an expert on the Indian middle class!
