5 Questions
What is the main focus of the evolution of personal selling models?
Moving from peddling to long-term relationships
Which selling model has evolved from the marketing era to the present?
Consultative selling
What is the nature of a strategic selling alliance?
Collaborative partnership between seller and buyer
How have value-added selling strategies enhanced personal selling?
By providing additional benefits beyond the product itself
What prompted the changes in personal selling over the last 50 years?
Evolution of the marketing concept
Test your knowledge of the evolution of selling models in this quiz. Explore the development of personal selling models as an extension of the marketing concept, the evolution of consultative selling, and the four broad areas in the Strategic/Consultative Selling Models.
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