The Evolution of Selling Models Quiz
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Questions and Answers

What is the main focus of the evolution of personal selling models?

  • Focusing on mass marketing strategies
  • Maximizing short-term profits
  • Moving from peddling to long-term relationships (correct)
  • Emphasizing aggressive sales tactics

    • Which selling model has evolved from the marketing era to the present?

  • Traditional selling
  • Direct selling
  • Consultative selling (correct)
  • Transactional selling

    • What is the nature of a strategic selling alliance?

  • Independent operations with no collaboration
  • Collaborative partnership between seller and buyer (correct)
  • Aggressive competition between sellers
  • Exclusive focus on short-term gains

    • How have value-added selling strategies enhanced personal selling?

    <p>By providing additional benefits beyond the product itself</p> Signup and view all the answers

    What prompted the changes in personal selling over the last 50 years?

    <p>Evolution of the marketing concept</p> Signup and view all the answers

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