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Questions and Answers
What is the main focus of the evolution of personal selling models?
What is the main focus of the evolution of personal selling models?
- Focusing on mass marketing strategies
- Maximizing short-term profits
- Moving from peddling to long-term relationships (correct)
- Emphasizing aggressive sales tactics
Which selling model has evolved from the marketing era to the present?
Which selling model has evolved from the marketing era to the present?
- Traditional selling
- Direct selling
- Consultative selling (correct)
- Transactional selling
What is the nature of a strategic selling alliance?
What is the nature of a strategic selling alliance?
- Independent operations with no collaboration
- Collaborative partnership between seller and buyer (correct)
- Aggressive competition between sellers
- Exclusive focus on short-term gains
How have value-added selling strategies enhanced personal selling?
How have value-added selling strategies enhanced personal selling?
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What prompted the changes in personal selling over the last 50 years?
What prompted the changes in personal selling over the last 50 years?
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