22 Questions
What was the goal of art directors in designing fashion magazines from 1945 to 1968?
To create a functional unit where editorial and design worked in harmony
What was the goal of art directors in designing fashion magazines from 1945 to 1968?
To achieve a gestalt where editorial and design worked in harmony
What did the design of fashion magazines from 1945 to 1968 reflect or build upon?
The editorial content
What did the design of fashion magazines from 1945 to 1968 reflect or build upon?
The editorial content to tell a story
How did preliminary editorial conferences contribute to the design of fashion magazines?
They defined the feature copy and thinking behind each piece
How did preliminary editorial conferences contribute to the design of fashion magazines from 1945 to 1968?
They defined the feature copy and thinking behind each piece
Where was advertising typically clustered in fashion magazines from 1945 to 1968?
At the front and back of the magazine
Where was advertising typically clustered in fashion magazines from 1945 to 1968?
At the front and back of the magazine
What was the assumed attention span of the TV generation when New York magazine was created in 1968?
7 minutes
What was the assumed attention span of the TV generation when New York magazine was created in 1968?
7 minutes
What was the design format of New York magazine when it was created in 1968?
Functional with easy access to information
What was the design format of New York magazine?
Functional with easy access to information
What change did New York magazine make to the placement of advertising content?
They allowed advertising to run throughout the magazine
What change did New York magazine make to the placement of advertising content?
It allowed advertising to run throughout the magazine
How were the most opulent pages of fashion magazines from 1945 to 1968 produced?
With a sense of logic
How would you describe the physical appearance of fashion magazines from 1945 to 1968?
Physically imposing and slick
What type of design elements balanced out the wildly colorful psychedelic art in fashion magazines from 1945 to 1968?
Initial caps, column rules, and boxes
What type of art was used in fashion magazines from 1945 to 1968?
Wildly colorful and psychedelic
What was the primary focus of advertising in fashion magazines from 1945 to 1968?
It was the primary source of revenue for the magazines
What was the role of type paraphernalia in fashion magazine design from 1945 to 1968?
To balance out the colorful art
What was the primary focus of the design of fashion magazines from 1945 to 1968?
Editorial content
What was the design philosophy behind fashion magazines from 1945 to 1968?
A balance of form and function
Study Notes
- The article discusses the design of fashion magazines from 1945 to 1968.
- Art directors aimed for a gestalt, where editorial and design worked in harmony to create a functional unit.
- The design reflected or built upon the editorial content to tell a story.
- Preliminary editorial conferences defined the feature copy and thinking behind each piece.
- Advertising tended to be clustered at the front and back of magazines, with few departments.
- New York magazine was created in 1968 with an assumed attention span of seven minutes for the TV generation.
- The design format was functional with easy access to information.
- The magazine eliminated jumping features to the back and allowed advertising to run throughout.
- The magazines were physically imposing and slick, with a sense of logic to the most opulent pages produced.
- Wildly colorful psychedelic art was balanced by type paraphernalia such as initial caps, column rules, and boxes.
"Designing Fashion Magazines: From Gestalt to Psychedelic Art" - Test your knowledge on the evolution of fashion magazine design from 1945 to 1968. Discover how art directors aimed for a functional unit between editorial and design, and learn how the design reflected and built upon the editorial content to tell a story. Take the quiz to explore the changes in advertising placement and the creation of New York magazine, and find out how wild psychedelic art was balanced with type paraphernalia.
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