The Evolution of Fashion Magazine Design
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Questions and Answers

What was the goal of art directors in designing fashion magazines from 1945 to 1968?

  • To use wildly colorful psychedelic art
  • To eliminate advertising from the magazines
  • To create a functional unit where editorial and design worked in harmony (correct)
  • To make the magazines physically imposing
  • What was the goal of art directors in designing fashion magazines from 1945 to 1968?

  • To create a visually stunning product
  • To achieve a gestalt where editorial and design worked in harmony (correct)
  • To prioritize advertising over editorial content
  • To appeal to a niche audience
  • What did the design of fashion magazines from 1945 to 1968 reflect or build upon?

  • The editorial content (correct)
  • The latest fashion trends
  • The personal preferences of the art directors
  • The advertising content
  • What did the design of fashion magazines from 1945 to 1968 reflect or build upon?

    <p>The editorial content to tell a story</p> Signup and view all the answers

    How did preliminary editorial conferences contribute to the design of fashion magazines?

    <p>They defined the feature copy and thinking behind each piece</p> Signup and view all the answers

    How did preliminary editorial conferences contribute to the design of fashion magazines from 1945 to 1968?

    <p>They defined the feature copy and thinking behind each piece</p> Signup and view all the answers

    Where was advertising typically clustered in fashion magazines from 1945 to 1968?

    <p>At the front and back of the magazine</p> Signup and view all the answers

    Where was advertising typically clustered in fashion magazines from 1945 to 1968?

    <p>At the front and back of the magazine</p> Signup and view all the answers

    What was the assumed attention span of the TV generation when New York magazine was created in 1968?

    <p>7 minutes</p> Signup and view all the answers

    What was the assumed attention span of the TV generation when New York magazine was created in 1968?

    <p>7 minutes</p> Signup and view all the answers

    What was the design format of New York magazine when it was created in 1968?

    <p>Functional with easy access to information</p> Signup and view all the answers

    What was the design format of New York magazine?

    <p>Functional with easy access to information</p> Signup and view all the answers

    What change did New York magazine make to the placement of advertising content?

    <p>They allowed advertising to run throughout the magazine</p> Signup and view all the answers

    What change did New York magazine make to the placement of advertising content?

    <p>It allowed advertising to run throughout the magazine</p> Signup and view all the answers

    How were the most opulent pages of fashion magazines from 1945 to 1968 produced?

    <p>With a sense of logic</p> Signup and view all the answers

    How would you describe the physical appearance of fashion magazines from 1945 to 1968?

    <p>Physically imposing and slick</p> Signup and view all the answers

    What type of design elements balanced out the wildly colorful psychedelic art in fashion magazines from 1945 to 1968?

    <p>Initial caps, column rules, and boxes</p> Signup and view all the answers

    What type of art was used in fashion magazines from 1945 to 1968?

    <p>Wildly colorful and psychedelic</p> Signup and view all the answers

    What was the primary focus of advertising in fashion magazines from 1945 to 1968?

    <p>It was the primary source of revenue for the magazines</p> Signup and view all the answers

    What was the role of type paraphernalia in fashion magazine design from 1945 to 1968?

    <p>To balance out the colorful art</p> Signup and view all the answers

    What was the primary focus of the design of fashion magazines from 1945 to 1968?

    <p>Editorial content</p> Signup and view all the answers

    What was the design philosophy behind fashion magazines from 1945 to 1968?

    <p>A balance of form and function</p> Signup and view all the answers

    Study Notes

    • The article discusses the design of fashion magazines from 1945 to 1968.
    • Art directors aimed for a gestalt, where editorial and design worked in harmony to create a functional unit.
    • The design reflected or built upon the editorial content to tell a story.
    • Preliminary editorial conferences defined the feature copy and thinking behind each piece.
    • Advertising tended to be clustered at the front and back of magazines, with few departments.
    • New York magazine was created in 1968 with an assumed attention span of seven minutes for the TV generation.
    • The design format was functional with easy access to information.
    • The magazine eliminated jumping features to the back and allowed advertising to run throughout.
    • The magazines were physically imposing and slick, with a sense of logic to the most opulent pages produced.
    • Wildly colorful psychedelic art was balanced by type paraphernalia such as initial caps, column rules, and boxes.

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    Description

    "Designing Fashion Magazines: From Gestalt to Psychedelic Art" - Test your knowledge on the evolution of fashion magazine design from 1945 to 1968. Discover how art directors aimed for a functional unit between editorial and design, and learn how the design reflected and built upon the editorial content to tell a story. Take the quiz to explore the changes in advertising placement and the creation of New York magazine, and find out how wild psychedelic art was balanced with type paraphernalia.

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