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Questions and Answers
Which company has innovated the marketing and advertising landscape in the digital space?
Which company has innovated the marketing and advertising landscape in the digital space?
- Amazon
- Google (correct)
- Apple
What are 'Micro-moments' in advertising?
What are 'Micro-moments' in advertising?
- 'I want to do' moments (correct)
- 'I want to know' moments
- Means of communications with the users of a product or service
- Always present, though people may not be aware of it
What is the earliest evidence of advertising?
What is the earliest evidence of advertising?
- Papyrus (correct)
- Obelisks
- Ancient Egypt
- Narmer Palette
What material was used to create papyrus?
What material was used to create papyrus?
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Who was the man-slave who ran away from his master, Hapu the Weaver?
Who was the man-slave who ran away from his master, Hapu the Weaver?
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Which moments can be seen as a naturally occurring phenomenon in advertising?
Which moments can be seen as a naturally occurring phenomenon in advertising?
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What is the earliest evidence of advertising?
What is the earliest evidence of advertising?
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What material was used to create papyrus?
What material was used to create papyrus?
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What does Google's innovation in advertising involve?
What does Google's innovation in advertising involve?
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What is the means of communication with the users of a product or service?
What is the means of communication with the users of a product or service?
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