The Evolution of Advertising
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Questions and Answers

Which company has innovated the marketing and advertising landscape in the digital space?

  • Amazon
  • Google (correct)
  • Apple
  • Facebook

    • What are 'Micro-moments' in advertising?

  • 'I want to do' moments (correct)
  • 'I want to know' moments
  • Means of communications with the users of a product or service
  • Always present, though people may not be aware of it

    • What is the earliest evidence of advertising?

  • Papyrus (correct)
  • Obelisks
  • Ancient Egypt
  • Narmer Palette

    • What material was used to create papyrus?

    <p>Stem (D)</p> Signup and view all the answers

    Who was the man-slave who ran away from his master, Hapu the Weaver?

    <p>Shem (D)</p> Signup and view all the answers

    Which moments can be seen as a naturally occurring phenomenon in advertising?

    <p>Micro-moments (A)</p> Signup and view all the answers

    What is the earliest evidence of advertising?

    <p>The first official advertising campaign on papyrus (A)</p> Signup and view all the answers

    What material was used to create papyrus?

    <p>Pithy stem (C)</p> Signup and view all the answers

    What does Google's innovation in advertising involve?

    <p>Shifting from long-form campaigns to second-by-second marketing (C)</p> Signup and view all the answers

    What is the means of communication with the users of a product or service?

    <p>Micro-moments (A)</p> Signup and view all the answers

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