The Evolution of Indian Advertising

The introduction of printing process, birth of newspapers, growth of advertising agencies, rapid industrialization, and growth of commercial art and printing.

The period of consolidation and the Second World War.

The Second World War led to the growth of advertising agencies and provided an impetus to advertising due to rapid industrialization.

<p>The principles of design are Balance, Rhythm, Emphasis, Unity, Simplicity, Proportion, and White space.</p> Signup and view all the answers

<p>Balance in design helps create visual stability and harmony by distributing elements evenly.</p> Signup and view all the answers

<p>Rhythm adds movement and flow to the design, creating a sense of visual interest and dynamic energy.</p> Signup and view all the answers