The E-Commerce Revolution

Morrisons' online-shopping service is the first of its kind in the UK

Morrisons' competitors have been selling broccoli and baby food online for more than a decade (correct)

Morrisons' online-shopping service is only available for non-perishable items

Morrisons' online-shopping service has caused a decline in market share

Morrisons considered e-commerce a distraction (correct)

Morrisons was the first grocery chain to adopt e-commerce

Morrisons embraced e-commerce from the start

Morrisons had a successful e-commerce strategy

Morrisons' profits increased

Morrisons' market share fell and some of its best customers switched to other grocers (correct)

Morrisons' competitors experienced a decline in sales

Morrisons gained market share and retained its best customers

<p>It believed its competitors' e-business models were not successful</p> Signup and view all the answers

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