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The E-Commerce Revolution

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Questions and Answers

Which of the following statements is true about Morrisons' online-shopping service?

Morrisons' online-shopping service is the first of its kind in the UK

Morrisons' competitors have been selling broccoli and baby food online for more than a decade (correct)

Morrisons' online-shopping service is only available for non-perishable items

Morrisons' online-shopping service has caused a decline in market share

What was Morrisons' initial stance on e-commerce?

Morrisons considered e-commerce a distraction (correct)

Morrisons was the first grocery chain to adopt e-commerce

Morrisons embraced e-commerce from the start

Morrisons had a successful e-commerce strategy

What were the consequences of Morrisons' decision to not sell online?

Morrisons' profits increased

Morrisons' market share fell and some of its best customers switched to other grocers (correct)

Morrisons' competitors experienced a decline in sales

Morrisons gained market share and retained its best customers

Which of the following is NOT a reason Morrisons refrained from selling online?

<p>It believed its competitors' e-business models were not successful</p> Signup and view all the answers

What did Dalton Philips, the boss of Morrisons, say about being late and being too late?

<p>Being too late is worse than being late</p> Signup and view all the answers

Study Notes

Morrisons' Online-Shopping Service

• Morrisons was initially hesitant to venture into e-commerce, with an initial stance of not selling online.

Consequences of Not Selling Online

• Morrisons' decision not to sell online led to consequences, which were not specified in the text.

Reasons for Not Selling Online

• One of the reasons Morrisons refrained from selling online is NOT (insert reason here, as it is not specified in the text).

Dalton Philips' Statement

• Dalton Philips, the boss of Morrisons, stated that "there is a difference between being late and being too late" in reference to being late to enter the online market.

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Quiz: Test your knowledge on the importance of e-commerce in the grocery industry