Podcast Beta
Questions and Answers
Which characteristic of attitudes refers to how much you like or dislike something?
Which characteristic of attitudes measures how easy it is to retrieve attitude from memory?
Which characteristic of attitudes refers to the strength and conviction you have in your attitude?
Which type of cognitive response is characterized by thoughts that agree with the message and lead to a positive attitude?
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Which type of cognitive response is characterized by thoughts that disagree with the message and lead to resistance?
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Which type of cognitive response is characterized by thoughts that discount or attack the source of the message and lead to resistance?
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