The Characteristics of Attitudes Quiz
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Questions and Answers

Which characteristic of attitudes refers to how much you like or dislike something?

  • Confidence
  • Accessibility
  • Persistence
  • Favorability (correct)

Which characteristic of attitudes measures how easy it is to retrieve attitude from memory?

  • Persistence
  • Confidence
  • Favorability
  • Accessibility (correct)

Which characteristic of attitudes refers to the strength and conviction you have in your attitude?

  • Favorability
  • Accessibility
  • Confidence (correct)
  • Persistence

Which type of cognitive response is characterized by thoughts that agree with the message and lead to a positive attitude?

<p>Support arguments (A)</p> Signup and view all the answers

Which type of cognitive response is characterized by thoughts that disagree with the message and lead to resistance?

<p>Counterargument (B)</p> Signup and view all the answers

Which type of cognitive response is characterized by thoughts that discount or attack the source of the message and lead to resistance?

<p>Source derogations (C)</p> Signup and view all the answers

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