Consumer Behavior and Marketing Strategies Quiz
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Questions and Answers

What is the main goal of enhancing brand awareness, as mentioned in the text?

  • To encourage positive attitudes towards the brand (correct)
  • To implement loyalty programs
  • To educate the target market
  • To introduce new products to consumers
  • Which strategy is recommended to address the issue where consumers know the brand but do not know what makes it desirable?

  • Enhancing brand knowledge through advertising messages
  • Offering loyalty programs
  • Giving free samples and promotions
  • Co-branding with other companies (correct)
  • How can loyalty programs help in building values with customers according to Deloitte's survey mentioned in the text?

  • By enhancing customer engagement and satisfaction (correct)
  • By offering a wide variety of products
  • By increasing advertising expenditure
  • By reducing product prices significantly
  • What characteristic do customers appreciate in loyalty programs based on Deloitte's survey?

    <p>High levels of personalization in rewards</p> Signup and view all the answers

    Which approach is recommended for consumers who are switching to other brands, as suggested in the text?

    <p>Enhancing brand knowledge through advertising messages</p> Signup and view all the answers

    What strategy is effective for consumers who don't know the brand or product benefits?

    <p>Educating the target market about the brand</p> Signup and view all the answers

    What are some forms of acquisition mentioned in the text?

    <p>Stealing and trading</p> Signup and view all the answers

    Which category had the highest average annual expenditures in 2022?

    <p>Food</p> Signup and view all the answers

    What represents the disposal stage of consumer behavior?

    <p>Recycling</p> Signup and view all the answers

    Which statement accurately describes consumer behavior?

    <p>It is a dynamic process influenced by events and habits</p> Signup and view all the answers

    In China, how many people approximately use food delivery apps according to the text?

    <p>Exactly half a billion</p> Signup and view all the answers

    What is a key characteristic of consumer behavior according to the text?

    <p>Involves emotions</p> Signup and view all the answers

    Which domain focuses on the psychological aspects affecting consumer behavior?

    <p>Psychological core</p> Signup and view all the answers

    In the consumer behavior process, what stage involves Problem Recognition?

    <p>Low effort decision making</p> Signup and view all the answers

    What does consumer behavior symbolize?

    <p>Who we are</p> Signup and view all the answers

    Which aspect does the domain of Consumer's culture focus on?

    <p>Social influences</p> Signup and view all the answers

    What differentiates Starbucks coffee consumption from McDonalds or Dunkin according to the text?

    <p>Symbolism and target consumer</p> Signup and view all the answers

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