Questions and Answers
What is persuasion as a means of social influence?
Persuasion is the effort to change attitudes through the use of various kinds of messages.
What factors influence the credibility of communicators in persuasion?
Credibility of communicators is influenced by their expertise, perceived lack of personal stake in the persuasion, and arguing against their self-interests.
How does attractiveness of communicators relate to persuasion?
Physically attractive communicators are more persuasive than others.
What are some means by which credibility of communicators can be undermined?
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What is the key element in persuasion according to the 'who says what to whom with what effect' model?
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