Podcast
Questions and Answers
Scarcity: People prize what’s ______.
Scarcity: People prize what’s ______.
scarce
What Path Lead to Persuasion. The Central route (Explicit attitude) - occurs when interested people focus on the arguments and respond with favorable ______.
What Path Lead to Persuasion. The Central route (Explicit attitude) - occurs when interested people focus on the arguments and respond with favorable ______.
thoughts
The peripheral route (Explicit attitude) - occurs when people are influenced by incidental ______, such as a speaker’s attractiveness.
The peripheral route (Explicit attitude) - occurs when people are influenced by incidental ______, such as a speaker’s attractiveness.
cues
Credibility- ______. A credible communicator perceived as both expert and trustworthy.
Credibility- ______. A credible communicator perceived as both expert and trustworthy.
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An appealing communicator (often someone similar to the audience) is most persuasive on matters of subjective ______.
An appealing communicator (often someone similar to the audience) is most persuasive on matters of subjective ______.
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What is the central route to persuasion based on?
What is the central route to persuasion based on?
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What does credibility in persuasion refer to?
What does credibility in persuasion refer to?
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What makes an appealing communicator most persuasive on matters of subjective preference?
What makes an appealing communicator most persuasive on matters of subjective preference?
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What does the peripheral route to persuasion rely on?
What does the peripheral route to persuasion rely on?
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What principle does the authority in persuasion refer to?
What principle does the authority in persuasion refer to?
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Study Notes
Scarcity and Value
- Scarcity increases the value people place on certain items or options, as humans tend to prize what is limited.
Pathways to Persuasion
- Central Route (Explicit Attitude): Engages when individuals are motivated to understand the argument, leading them to respond positively to strong, logical arguments.
- Peripheral Route (Explicit Attitude): Operates when people are swayed by superficial cues rather than the argument itself, such as a speaker's physical attractiveness.
Credibility in Persuasion
- Credibility is key in persuasion, characterized by a communicator being viewed as both knowledgeable (expert) and reliable (trustworthy).
- The effectiveness of a credible communicator increases persuasion, especially when the message requires the audience to evaluate nuanced topics.
Appeal and Subjective Preference
- An appealing communicator, often sharing similarities with the audience, is better at persuading them on subjective matters like tastes and preferences.
- The audience's perceived connection with the communicator enhances receptivity to persuasive messages.
Components of Persuasion
- The central route to persuasion is based on logical reasoning and strong arguments, addressing the audience's need for comprehension.
- Credibility reflects the perceived expertise and trustworthiness of the communicator, influencing their persuasive impact.
- The appeal of a communicator hinges on shared traits or experiences with the audience, boosting effectiveness on subjective preferences.
- The peripheral route to persuasion relies on superficial elements, such as emotional appeal or attractiveness, rather than the content of the message.
- The principle of authority in persuasion emphasizes that individuals are more likely to be influenced by credible experts who show a legitimate understanding of the topic at hand.
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Description
Test your knowledge of the principles of persuasion in social psychology with this quiz. Explore the factors that help people clear persuasion hurdles and understand the paths that lead to persuasion, such as the central route.
