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The Art of Advertising

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Questions and Answers

What is the root of the word 'advertisement'?

Adversarial

Adversity

Advertere (correct)

Adversary

What is the ultimate aim of advertising according to the text?

To provide detailed information about the product

To confuse the addressee with hyperbolic phrases

To encourage the addressee to take action (correct)

To discourage the addressee from acquiring the product

What is the creator of the advertisement often referred to as?

Advertiser

Scriptwriter

Copywriter (correct)

Marketer

What type of creativity is often demonstrated in the craft of a copywriter?

<p>Linguistic creativity</p> Signup and view all the answers

Study Notes

Word Origin

'Advertisement' originates from the Latin word 'advertere', meaning 'to turn towards'.

Aim of Advertising

The ultimate aim of advertising is to persuade consumers to purchase goods or services.

Creator of the Advertisement

The creator of an advertisement is often referred to as a 'copywriter'.

Copywriter Creativity

Copywriters often demonstrate 'lateral thinking' in their craft, employing creative approaches to problem-solving and generating ideas.

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Description

Test your knowledge of advertising with this quiz! Explore the origins of the word 'advertisement' and learn about the creative techniques used to capture attention and promote products. See how much you know about the linguistic and persuasive aspects of advertising.