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Questions and Answers
What is the root of the word 'advertisement'?
What is the root of the word 'advertisement'?
- Adversarial
- Adversity
- Advertere (correct)
- Adversary
What is the ultimate aim of advertising according to the text?
What is the ultimate aim of advertising according to the text?
- To provide detailed information about the product
- To confuse the addressee with hyperbolic phrases
- To encourage the addressee to take action (correct)
- To discourage the addressee from acquiring the product
What is the creator of the advertisement often referred to as?
What is the creator of the advertisement often referred to as?
- Advertiser
- Scriptwriter
- Copywriter (correct)
- Marketer
What type of creativity is often demonstrated in the craft of a copywriter?
What type of creativity is often demonstrated in the craft of a copywriter?
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Study Notes
Word Origin
- 'Advertisement' originates from the Latin word 'advertere', meaning 'to turn towards'.
Aim of Advertising
- The ultimate aim of advertising is to persuade consumers to purchase goods or services.
Creator of the Advertisement
- The creator of an advertisement is often referred to as a 'copywriter'.
Copywriter Creativity
- Copywriters often demonstrate 'lateral thinking' in their craft, employing creative approaches to problem-solving and generating ideas.
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