7 Questions
What is the purpose of exploratory research?
To gain understanding of a problem
What is the focus of causal research?
To focus on understanding cause-and-effect relationships
What is the purpose of a research proposal?
To serve as a contract between researcher and decision maker
What does descriptive research produce?
Numeric data to describe existing characteristics
What must researchers balance the use of?
Primary and secondary data
What is becoming increasingly important in marketing research?
The use of technology-driven tools and databases
What is a need in global market environments?
Faster data acquisition and analysis
Study Notes
- Environmental factors impact marketing research practices
- The research process includes 11 steps
- Exploratory research aims to gain understanding of a problem
- Descriptive research produces numeric data to describe existing characteristics
- Causal research focuses on understanding cause-and-effect relationships
- A research proposal serves as a contract between researcher and decision maker
- The proposal includes sections such as purpose, type of study, and cost structure
- Researchers must balance use of primary and secondary data
- There is a need for faster data acquisition and analysis in global market environments
- Technology-driven tools and databases are becoming increasingly important in marketing research.
Test your knowledge of marketing research practices with this informative quiz. From understanding the impact of environmental factors on research to the use of technology-driven tools, this quiz covers various essential concepts. With questions on research types, proposal sections, and data acquisition, you'll have the chance to showcase your expertise. Sharpen your marketing research skills with this quiz and impress your colleagues and clients with your knowledge.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
