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Questions and Answers
What is the purpose of exploratory research?
What is the purpose of exploratory research?
- To produce numeric data to describe existing characteristics
- To gain understanding of a problem (correct)
- To focus on understanding cause-and-effect relationships
- To create a research proposal
What is the focus of causal research?
What is the focus of causal research?
- To produce numeric data to describe existing characteristics
- To gain understanding of a problem
- To focus on understanding cause-and-effect relationships (correct)
- To create a research proposal
What is the purpose of a research proposal?
What is the purpose of a research proposal?
- To produce numeric data to describe existing characteristics
- To gain understanding of a problem
- To focus on understanding cause-and-effect relationships
- To serve as a contract between researcher and decision maker (correct)
What does descriptive research produce?
What does descriptive research produce?
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What must researchers balance the use of?
What must researchers balance the use of?
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What is becoming increasingly important in marketing research?
What is becoming increasingly important in marketing research?
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What is a need in global market environments?
What is a need in global market environments?
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Study Notes
- Environmental factors impact marketing research practices
- The research process includes 11 steps
- Exploratory research aims to gain understanding of a problem
- Descriptive research produces numeric data to describe existing characteristics
- Causal research focuses on understanding cause-and-effect relationships
- A research proposal serves as a contract between researcher and decision maker
- The proposal includes sections such as purpose, type of study, and cost structure
- Researchers must balance use of primary and secondary data
- There is a need for faster data acquisition and analysis in global market environments
- Technology-driven tools and databases are becoming increasingly important in marketing research.
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