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What is a Unique Selling Proposition (USP)?
What is a Unique Selling Proposition (USP)?
- A statement that communicates a company's product or service is the best in the market.
- A marketing strategy that identifies and promotes what is special about the product or the service compared to its competitors. (correct)
- A promotional strategy that focuses on the product or service's popularity.
- A pricing strategy that undercuts competitors in the market.
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