Test Your Market Segmentation Knowledge with This Quiz!

• A strategy for serving all markets at the same time
• A strategy for reducing communication and distribution costs
• A strategy for increasing competitive pressures
• A strategy for targeting a smaller, more focused group of customers (correct)

• A group of customers with no specific needs or wants
• A larger group of customers
• A smaller, more focused group of customers (correct)
• A group of customers with diverse needs and wants

• Increases competitive pressures
• Serves all markets at the same time
• Targets a diverse group of customers
• Reduces communication and distribution costs (correct)

<p>Segmentation based on who you are and how much you earn (A)</p> Signup and view all the answers

<p>Segmentation based on social issues and personal interests (D)</p> Signup and view all the answers

<p>Age, nationality, income, education, family status (B)</p> Signup and view all the answers

<p>Religion, politics, work, drugs, women's rights (C)</p> Signup and view all the answers