Test Your Market Segmentation Knowledge with This Quiz!

A strategy for serving all markets at the same time

A strategy for reducing communication and distribution costs

A strategy for increasing competitive pressures

A strategy for targeting a smaller, more focused group of customers (correct)

A group of customers with no specific needs or wants

A larger group of customers

A smaller, more focused group of customers (correct)

A group of customers with diverse needs and wants

Increases competitive pressures

Serves all markets at the same time

Targets a diverse group of customers

Reduces communication and distribution costs (correct)

<p>Segmentation based on who you are and how much you earn</p> Signup and view all the answers

<p>Segmentation based on social issues and personal interests</p> Signup and view all the answers

<p>Age, nationality, income, education, family status</p> Signup and view all the answers

<p>Religion, politics, work, drugs, women's rights</p> Signup and view all the answers